Notes · 2024
Short posts from LinkedIn and X.
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I love being reminded of one of the most challenging films I have ever subtitled #Grinch.
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#Subtitling is like working with dough. I let my subtitles rest for a day or two before refining them with a thorough review and simulation.
#subtitlingmetaphors #translationmetaphors
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Is the battle already lost? Many translation buyers seem to think of #translation as nothing more than a literal - usually soulless - transfer of words from one language to the other.
How can we help the broader public understand that translation is precisely "embellishing the text to make it readable and in tune with the characters"?
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This space once brought me joy, learning & connections.
Now, despite my curation efforts, it's full of bots, ads & garbage.
Not deleting my account & hope others don't -#AcademicTwitter posts are cited in publications ✨- but I’ll be spending more time on BlueSky.
See you there!
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Greeks rocking at Languages & The Media
With Nefeli Antonopoulou Domna Leontakianakou Christos Manousakis#LAM24
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Delphine Thornton: At Hearst Networks they implemented #MTPE in subtitling and since there was no reactions by the audience, they went ahead.
Localization is the second largest cost in broadcast operations budget. Clarification: the second largest cost for the distributor, after purchasing the content.
#LAM24
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#Empathy, #communication and #dutyofcare. Inspiring wordsinbthe opening speech by Adam Salkeld at Languages & The Media.
If we don't care about communicating work that people understand, work that speaks to them, we have failed.
#LAM24
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Por fin @SolEtchemendy como si nos conociéramos toda la vida ❤️
#HispaTAV #HispaTAV3
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Por fin! ❤️ Grande Quico @quicorb
#HispaTAV #HispaTAV3
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Disfrutando a tope en #HispaTAV
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Así empezó mi aventura con los #dubtitles. Hablaremos de esto el jueves en #HispaTAV https://twitter.com/StavroulaSokoli/status/1717290642651402587
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#Subtitles spark an international cabbage clash.
A #Netflix reality show has reignited tensions over the translation of "kimchi" in its Chinese subtitles. And even though Netflix changed the Chinese subtitles as per Korean demand, there was a Chinese backlash in response.
All over a word for spicy cabbage.
Netflix show reignites debate about what to call kimchi | CBC News
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One of the hardest words to translate in Spanish dialogue is "bueno". The other one is "vaya".
Bueno.
Vaya.
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Dear network, are there any (reception) studies relating subtitle quality to box office?
Jorge Díaz-Cintas, Yota Georgakopoulou, Serenella Massidda, Agnieszka Szarkowska, David Orrego-Carmona, Agnieszka Walczak, PhD ?
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Interested in pivot audiovisual translation? Check out the latest issue of #Perspectives for fresh insights in research and training.
Hanna Pieta, Susana Valdez, Rita Menezes, you rock 🙌
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Is translation an art worth paying for?
Or should it simply be protected like an endangered species?
Lots of food for thought from this year's poster by FIT - International Federation of Translators - Fédération Internationale des TraducteursHappy #InternationalTranslationDay ✨
#ITD2024 #ITD #ITD24
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The brand new #EuroLLM has "a strong focus on #multilinguality". It's training corpus for #Greek is 1%.
#LLM https://twitter.com/PedroHenMartins/status/1838948636526338461 -
Is translation an art worth paying for? https://twitter.com/FIT_Europe/status/1837772097395085602
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"It's a show about #translation — not what is lost, but what is found".
What a fantastic line by Justin Marks! Goes at the top of acceptance speeches together with Bong Joon Ho's overcoming the one-inch barrier of subtitles.‘Shogun’ Team Celebrates the Importance of Translation in Emmy Win for Drama Series - NewsBreak
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Just had a very fruitful meeting with Sharon Black, Max Deryagin, Serenella Massidda and Marghe Dore refining the details of the Memorandum of Understanding between ESIST - European Association for Studies in Screen Translation and SUBTLE – the Subtitlers' Association ✨
Exciting things are brewing, so stay tuned!
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For the first time in more than 20 years, I declined a peer review request. The paper looked so enticing, I almost clicked on "yes", but I know I shouldn't. Family, paid work - and prior commitments with conferences - come first.
I will definitely come back to peer reviewing after Christmas!
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The other day, a very experienced colleague and I were discussing the difference between mediocre #subtitles (correct but not truly fluent) vs excellent ones. What do you think, is it talent, or can it be learned? Surely, both, but what plays the bigger role, even slightly so?
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#Subtitlers don't always get to work on great content, but this summer I got lucky with #ThePerfectCouple. Loved every minute of this classic whodunit.
And I couldn't be more thankful to the whole team.
PS: Not at all jealous of Nantucket beaches, the ones around here are much better 😂
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Happy to share that I'll be speaking at #Language_Tech Patras 2024. I'll be joining in on the last day, but it's a whole three days full of discussions bringing together different people from different backgrounds.
Hope to see you there. -
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The subtitlers I interviewed in 1999 didn't call it #latency, but explained the issue proved by Jan-Louis Kruger: Unless your eyes are glued to the bottom of the screen, they need time to perceive the presence of #subtitles. If they disappear before, they become #ghostsubtitles https://twitter.com/ASzarkowska/status/1810249119694254346
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#spionagemuseum
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Rodeada de unos verdaderos gigantes de la #TAV, no veo la hora de que llegue la tercera edición de #HispaTAV https://twitter.com/HispaTAV/status/1799042763360784435
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Thank you @Liz_IDC for writing such good #audiodescription scripts that they make it to the #AVTheadlines for all the right reasons ✨ https://twitter.com/vulture/status/1801595552183771371
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Before #subtitles became invisible, they felt "strangely superimposed" around the actors' knees. https://twitter.com/carol_osullivan/status/1801741686210531554
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Perfecto para mis alumnos de español B2 https://twitter.com/NetflixES/status/1799124159466770706
It's also perfect for translation studies courses.
"Ella cayó primero pero él cayó más fuerte" is a TikTok meme which has been leveraged by Netflix social media managers.
it has caused furor among translators (maybe they thought it was screenshots from actual subtitles?)
The furor
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Back when #subtitles were "pas trop nombreux et clairement rédigés" 😍 https://twitter.com/carol_osullivan/status/1799433193806078007
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By popular request, we have extended the deadline until 15/06 for
AUDIOVISUAL TRANSLATION AND MEDIA ACCESSIBILITY IN EDUCATION: A GLOBAL PERSPECTIVE
We’ve received many proposals from Europe, China, HK, Brazil etc and hope to see more coming
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Properly reviewing research papers takes time - more precious than ever. But when it's about a subject you're passionate about, you can't decline, even though it chips away at your free time. After all, who needs fiction and novels on a lovely day by the sea? 😅
#AVTresearch #freelanceacademic
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Esta plataforma es muy rara... Y no he sabido explicarme bien. En fin, si os interesa saber sobre los dubtitles (los buenos se crean a partir de los SPS sin las descripciones de sonido, echad un vistazo aquí: https://medium.com/@ssokoli/dubtitles-the-hidden-subtitles-on-netflix-9e62eb595b12
Nada de glamor :) @delcontexto https://twitter.com/delcontexto/status/1793953557688779214 -
Una pregunta para mi red hispanohablante: Doblatítulos, ¿sí o no?
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Amigos hispanohablantes, ¿qué os parece el término #doblatítulos para referirse a los #subtítulos creados a partir del guión del #doblaje? (#dubtitles en inglés)
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¿Nos vemos en Madrid en noviembre?
#HispaTAV3 #HispaTAV https://twitter.com/HispaTAV/status/1793712965130088586 -
You can find when a show was added and removed from Netflix on @whatonnetflix, for example:
https://www.whats-on-netflix.com/?s=godfather https://twitter.com/JanPedersen1969/status/1783796557646631303 -
Along with #Dynasty and #Dallas, I grew up watching #Shogun. It must've been funny to hear Greek kids grunting "Anjin-san!" "Wakarimashita, Toronaga-sama!" during recess.
Now, a remake with #translation as a focal point.
Great for research in #L3AVT!
https://youtu.be/QGh1JRJXehg?si=lt6rQf8CPST7rho1Many thanks to @Subtle_UK for discovering this.
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Ο οδηγός για τον υπολογισμό αμοιβής σε έργα μετάφρασης, οπτικοακουστικής μετάφρασης και επιμέλειας, με τις 153 σελίδες του, είναι διαθέσιμος.
Ένα απαραίτητο βοήθημα για νεοεισερχόμενους αλλά και πιο έμπειρους επαγγελματίες της μετάφρασης, χρήσιμο και σε προγράμματα σπουδών μετάφρασης.
Για οποιοδήποτε σχόλιο ή παρατήρηση, η συγγραφική ομάδα είναι στη διάθεσή σας.
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What @AnaGuerberof et al calls "unit of creative potential" sounds a lot like Nord's "translation problem". Is it?
#creativity #translation -
Haven't found this information elsewhere, so I thought I'd write a longer post about the phenomenon of #dubtitles on Netflix. Flowchart included.
Any feedback is more than welcome.
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If there are #CC available, and you select dubbing with subtitles you get the #CC without the descriptive tags. A great solution.
The issue with the inadaquate dubbing script "subtitles" is immediately solved.
All content should have #CC available.
#Accessibility rules! https://twitter.com/StavroulaSokoli/status/1717290642651402587 -
Hey, researchers in #stylized #freeform #integrated #creative #subtitles, here is a list of films "having fun with subtitles like #AnnieHall, placing them in an interesting way like #BabyDriver #JohnWick and #ManOnFire.
And other interesting #textonscreen
https://letterboxd.com/blade57/list/creative-or-stylized-subtitles-on-screen/ -
A year later, #Meltemi #LLM for the #Greek language is announced. "Meltemi is developed as a bilingual model, maintaining its capabilities for the English language, while being extended to understand and generate fluent text in Modern Greek"
https://medium.com/institute-for-language-and-speech-processing/meltemi-a-large-language-model-for-greek-9f5ef1d4a10f https://twitter.com/StavroulaSokoli/status/1628029811540066304 -
Who better to talk about "the art of subtitling" in a conference panel than a couple of chief revenue officers?
PS: a CRO's job is "to optimize revenue generation by identifying new opportunities, refining pricing strategies, and improving sales processes"
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Third languages in films, including sign language
#L3AVT@pzabalbe
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#subtitlerinthedictionary
https://dictionary.cambridge.org/dictionary/english/subtitler https://twitter.com/StavroulaSokoli/status/1603062775970140160
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Looking forward to sharing insights on #AIworkflows for #videolocalization in this beginner-friendly webinar tailored for LSPs new to this field.
We'll focus on the essentials—probably not an ideal fit for the pros (i.e. most of my friends here) but all are welcome to join us. https://twitter.com/EliaOrg/status/1763927243414446332 -
Proud to be part of this amazing team, led by the indefatigable Marghe Dore.
Looking forward to contributions ✨ https://twitter.com/MargheDore25/status/1762923751744704990
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Words that should be banned from the #AVT/#subtitling/language industry:
👉Truncate: implies chopping off to shorten. Not what subtitlers do.
👉Talent pool: implies anonymity, no direct relationship, unequal terms. Trivializes talent.
👉Leverage: a fancy word for "use".
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The partially Korea-set #PastLives and European co-pro #AnatomyOfAFall weave the language barrier into their drama, creating linguistic distance between characters struggling to make themselves understood to one another.
#L3AVT #subtitling
https://www.theguardian.com/film/2023/dec/12/foreign-language-movies-mainstream-studio-ghibli-golden-globes -
Look forward to listen to #Sigourney's speech dubbed in #Spanish by María Luisa Solá 🤩
#dubbing https://twitter.com/adoma_es/status/1756624478082101380
Who is actually Maria Lluïsa Solà, and couldn't believe she was mentioned
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For those worried about #AI in #subtitling, check out AI in video creation with #Lumiere
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If the number of Google search results is no longer displayed, try an incognito window.
Any other suggestions?@markysh_ I saw you asking the other day?
@markysh_ Now to get the number of results for a Google search you need to click on Tools
