#Dubbing vs #subtitling. Again. But isn't it great that #Netflix offers the choice? http://www.indiewire.com/2018/03/netflix-dubbed-tv-shows-default-subtitles-1201937425/

@YotaGeorg here goes the article you were looking for. Thankfully it's still there.

1/4 Despite people’s assertions that they prefer #subtitles, however, #Netflix claims it knows viewers better than they know themselves. In an eye-opening Variety story, Netflix reveals some of the secrets of its operations, including the fact that defaulting to dubbed dialogue

2/4 is a deliberate strategy the streaming service uses to increase viewership.According to the story, #Netflix conducted its own experiments to test viewer habits. When streaming a dubbed version of the French show #Marseille to a small group of viewers by default,

3/4 the results showed that they were far more likely to finish the series...than those who watched it with subtitles. Shocker. This preference also bore out with the U.S. viewership of “Dark” and “3%.” The majority of American viewers watched them with dubbed audio.

4/4 Clearly, viewer retention is key in this binge-reliant service, and therefore dubbing became the default, while subtitles are offered as an option.

And here is the piece by Variety
https://variety.com/2018/digital/news/netflix-success-secrets-1202721847/