00:06:00,000

Journal

Notes on translation, teaching, football, and whatever else earns a paragraph. English, español, català.

2026

• 19.10.2026 This is heartening, and I loved the examples mentioned

  I worked hard to give Greek viewers the best possible experience of Physical 100: Italy, and I know my colleagues did the same for the other 31 subtitled...

• 17.10.2026 The opinion article "How I used AI to become a chess grandmaster at 16" is one…

  …of the poorest pieces of argumentation in favour of AI in education that I have read recently. Since I have no knowledge of competitive chess, the text was...

• 09.10.2026 I have always admired mathematicians and their work as perhaps the purest form…

  …of thinking. The fields are very different, but I read something I recognised: a new expectation that mathematicians need to "digest and explain a messy AI proof -...

• 05.10.2026 Together with quietly which keeps being very loud and omnipresent in AI slop…

  …we often find the innocent verb to sit. Such a nice verb, but so overused. The model sits between the budget and premium tiers. Trust sits at the...

• 18.09.2026 I'm looking at AI-generated subtitles, and they're often good

  Understandable. I also notice a tendency not to use literal renderings - for the sake of naturalness? - which sometimes causes (huge) mistakes. Or flat dialogue. For example,...

• 16.09.2026 Anybody watched Maxton Hall with lip-sync English dub on Amazon Prime?

  It's interesting that they offer such a level of transparency (apparently it's an option). They also say that voice actors are human. Translators too? Here's part of the...

• 04.09.2026 Update: Wording of the job posting has changed, the phrasing is gone (see…

  …comment below - 11 Sep). A very sobering read. If the goal is "localization operating at internet speed", what happens to human involvement? Which forms of human work...

• 24.08.2026 ¡Hola, Buenos Aires! Feliz de estar aquí, escuchar mi amado acento rioplatense…

  …de ver a amigos, y entusiasmada por mi participación en el Congreso Hispanoamericano de Traducción Audiovisual (HispaTAV) en poquísimos días. Voy a hablar de algo que me apasiona:...

• 04.08.2026 Finally watched Nolan's Odyssey and so many thoughts!

  But I'll start with the best thing about it: The subtitles! Delicious writing by Despoina (Dessi) Verveniotou. Within the first minutes when I read verbs like καρτερώ and...

• 11.07.2026 Αγαπάτε τα ισπανικά; Σας ενδιαφέρουν η Ισπανία, η Λατινική Αμερική, η γλώσσα, η…

  …λογοτεχνία και ο πολιτισμός; Το Προπτυχιακό Πρόγραμμα «Ισπανική Γλώσσα και Πολιτισμός» του ΕΑΠ προσφέρει μια ολοκληρωμένη πανεπιστημιακή διαδρομή στον ισπανόφωνο κόσμο, με τη μεθοδολογία της εξ αποστάσεως εκπαίδευσης.…...

• 09.07.2026 Cultural intelligence is a trending concept in the post-AI localization world…

  …but it's at least 25 years old. An established field of research in cross-cultural psychology and international management. For those interested in its origins and theoretical foundations, Cultural...

• 04.07.2026 Let's say a company is trying to convince buyers of media localization services…

  …that machines can understand films, plots, human emotions and relationships. And this is the solution for translating content at scale, because it allows them to cut costs to...

• 17.06.2026 How easy it is to explain failure and put the blame on "trained translators…

  …who underestimate the domain" and "linguists, who stick to the source text". How about looking at root causes instead? Could be systemic, like working conditions, deadlines, rates, lack...

• 12.06.2026 "Lost in translation". The go-to headline. I always found it in poor taste, all…

  …that comparing, the "spot the missing thing" game, but lately I've been thinking there's another layer to its wrongness: With (high-quality) translation, you never lose, you always win....

• 11.06.2026 Before I moved to Barcelona in my twenties, I thought football was for savages

  Eduardo Galeano gave me a whole new perspective (if you haven't read "El Fútbol a Sol y Sombra", do it today), which took flesh the first time I...

• 28.04.2026 How exciting! Netflix offers color-coded subtitles in multilingual shows to…

  …help viewers distinguish between languages. For the moment, I think it's only in Physical: Asia where at least eight languages are spoken. It's a bit of work for...

• 17.04.2026 It seems that when the Language Industry communicates internally (in…

  …conferences) and externally (in publications or posts like this) only in English, it operates as an English-language Industry. How can we make it multilingual? How can we walk...

• 13.04.2026 Dear subtitlers,

  Sign your work, fill in that translator credit box, do not waive this right - it's not a given. Use your real name and maintain a public presence....

• 08.04.2026 *Understand first*. Has it escaped automation in media localization?

  This is first thing a professional film translator does and the first thing every audiovisual translation student learns to do. Before timing, before reading speed, lip sync or...

• 21.03.2026 Just popping a line for some meta-comment I tend to avoid

  I really enjoy the fact that my network seems human, at least there are no bots writing comments under my posts. The interaction is meaningful and it brings...

• 20.03.2026 Just read that "Large language models speak 320 languages

  They think in one" What? No way. Thanks, AI people, for taking the time to talk about the multilingual that needs to be multicultural, but please oh please,...

• 17.03.2026 It's always a pleasure to see multilingualism and multiculturalism celebrated…

  …at the Academy Awards: "31 countries across six continents are represented this evening. And every film, every film, we salute is the product of thousands of people speaking...

• 16.03.2026 El último blog de YouTube sobre doblaje automático empieza así

  "Discovering new creators shouldn't require a translator." El traductor como obstáculo. Una plataforma con mil millones de usuarios presenta la traducción como un problema técnico (que ya ha...

• 10.03.2026 Whether it was poetry or fiction, I chose human writing 4/5 times

  My criterion was the mental image the writing created, not the fluency on the surface, which was impeccable in all cases. I wonder: If that had been the...

• 08.03.2026 Inspired by a recent post by Pavol Šveda , who asked the community about recent…

  …surveys and publications on translators’ and interpreters’ working conditions and rates. The discussion in the comments turned into a valuable crowdsourced bibliography. I compiled the publications mentioned and…...

• 08.03.2026 On this day, I want to celebrate a woman who is no longer with us, and whose…

  …example shaped many of us. Olga Torres Hostench was to me, for more than two decades, a friend, a PhD colleague, a project collaborator, a paper co-author. A...

• 05.03.2026 Με ένα πολύ δυνατό πρόγραμμα, η Panhellenic Association of Translators (PEM)…

  …υπόσχεται και μια εξαιρετικά ενδιαφέρουσα συζήτηση στο τέλος της ημερίδας, τον συντονισμό της οποίας έχει αναλάβει η Emily Diamandopoulou. Εγώ έχω υλικό για κάνα εξάωρο, αλλά θα το...

• 05.03.2026 Some cats have seven lives, not nine

  I’m reviewing a series set in Brazil, where cats have seven lives, like the Greek ones. In the English pivot template, they became nine, and that version slipped...

• 02.03.2026 Subtitling from a language you don't speak through English is both painful and…

  …immensely exciting (anti-pivot colleagues, feel free to read something else). So, recently worked on a series about a Japanese-Korean friendship, with very simple, non-technical, everyday dialogue. Yay! But...

• 10.02.2026 Αγαπητοί επαγγελματίες μετάφρασης και γλωσσικών υπηρεσιών,

  Λέμε συχνά ότι σε καιρούς κρίσης είναι ακόμα σημαντικότερο να ερχόμαστε σε επαφή με συναδέλφους και να μοιραζόμαστε την εμπειρία μας για να εμπλουτίσουμε τη συζήτηση. Η ΠΕΜ...

• 05.02.2026 Have you noticed more and more paid mentorship courses, and program-style…

  …offerings for translators and linguists lately on LI? At the same time, what we hear constantly is that rates are becoming unsustainable, people are leaving the profession, the...

• 04.02.2026 Next time someone tells you using GenAI is like using calculators, feel free to…

  …point out the flaw in the analogy. Both make us faster and extend what we can do, and both can erode skills. But not the same kind. Losing...

• 03.02.2026 TranslatorCredits is an already established practice that signals humanmade…

  …translation, even if it wasn't its original purpose. My prediction is that this logic is going to be extended to all human made content, especially as AI-generated content...

2025

• 22.12.2025 I asked my 13yo to watch CrunchLabs on Netflix with me

  I had read posts about its AIdubbing and I was very curious about his reaction. So we sat comfortably and I went to get some snacks. By the...

• 21.12.2025 Throwback to a conference dinner (won't reveal which) and a discussion with a…

  …fellow presenter (won't disclose who). We started out responsibly: AI, sustainability, the future of work, all the important topics you're supposed to discuss over salad and feta cheese....

• 19.12.2025 Today I read Jan Pedersen’s review of Patrick Zabalbeascoa’s book "Audiovisual…

  …Translation", and it gave me a good prompt to think about what makes it so important right now. AVT has expanded beyond the point where a "how-to" mode-by-mode...

• 16.12.2025 Why "shift-left" is a wrong metaphor for localisation

  The concept of “shift-left” entered localization discourse through DevOps and software engineering (like many other things). It was adopted to express a legitimate frustration: translation and localization are...

• 13.12.2025 "Amazon's AI system can successfully combine clips, music and dialogue into a…

  …coherent video, but it apparently lacks an understanding of the details. The inaccuracies in this recap won't prevent anyone from enjoying the second season of the show, but...

• 09.12.2025 Omitting a subtitle can be just as important as adding one

  In this scene, a girl is waiting outside a flower shop for her loved one. The music gets emotionally intense as she realises she’s alone. You might think:...

• 13.11.2025 Multilingualism protects against accelerated aging

  I am not sure how I feel about this. “Learn a language” as the new “eat your broccoli”? In a world obsessed with longevity, is brain health a...

• 07.11.2025 IMDb now allows proper dubbing credits in seven languages

  This matters because voice actors rely on visible credits to build careers (IMDb pages function a bit like industry resumés). Being listed means their work is acknowledged, searchable,...

• 31.10.2025 Προχτές μιλούσα με τα παιδιά για το φαινόμενο του AI slop

  Ο μικρός συμμετέχει ενεργά και προσπαθούσα να του εξηγήσω σε τι συμμετέχει και δεν μου ερχόταν καμία από τις λέξεις που είχαμε προτείνει στην παρακάτω συζήτηση. Η πρώτη...

• 21.10.2025 Now that AI can generate “products” faster than any human, I’ve become…

  …increasingly interested in process-oriented versus product-oriented teaching - especially tricky in distance education. Traditionally, process-based pedagogy meant valuing the journey of learning over the final result.…

• 18.10.2025 Been thinking about the AI bubble, and I agree with Leon Furze's recent…

  …analysis that it’s mainly financial. He argues that when it bursts, the noise might “dissipate into something more productive”. Of course I worry about the financial collapse, the...

• 15.10.2025 Dear AVT researchers, journalists, and anyone it may concern

  Our AVT world urgently needs more research on the impact of translation quality and creativity on the international success of audiovisual works. At Language and the Media 2024,...

• 09.10.2025 Me to kids: You need to reduce your screen time. There are studies linking…

  …endless scrolling of shorts to brain development and problems with concentration. 13yo: What studies? Let me ask ChatGPT. 17yo: You're an idiot. ChatGPT is full of BS and...

• 07.10.2025 Thrilled to receive my copy of the Routledge Handbook of the Translation…

  …Industry. Almost three years in the making, edited by the two and only Joseph Lambert and Callum Walker, the best editors one could hope for. When they invited...

• 04.10.2025 Emptiness and shallowness have been around long before AIslop (though it does…

  …give them a boost). And we don't need a list of buzzwords to avoid, no lexicon with alternatives (which beats the whole purpose of being original and authentic)....

• 03.10.2025 Celebrating 40 years of Computer Technology Institute and Press “DIOPHANTUS”…

  …(CTI) attending the last session, with Srini Devadas from the MIT Computer Science and Artificial Intelligence Laboratory (CSAIL), Richard DeMillo from Georgia Institute of Technology and Yiannis Kanellopoulos...

• 01.10.2025 First they came for "delve" and "navigate into the realms."

  Then for the em dashes. Soon all those "it's not this but that", "but here's the thing" are going to disappear too. Not because they are bad, but...

• 30.09.2025 Back to teaching after a year away from higher education

  The world feels different, the institution doesn't. Been thinking and writing a lot about AIinEducation, but I'm not entering with ready-made solutions. One thing I know is that...

• 27.09.2025 I was looking for such an in-depth analysis of AI-generated text detection

  I’m not sure about the level of abstraction, but the most striking examples are there. Most interestingly, this article focuses on what really matters: the superficiality and banality...

• 10.09.2025 Everybody in the media industry is talking about OpenAI’s announcement that it…

  …will fund a feature-length animated movie called Critterz, set to debut at Cannes (!) in May 2026. OpenAI says the film will be completed in nine months and...

• 09.09.2025 Asking ChatGPT to translate does not always help much

  Its idea of "translation" - as is unfortunately the case for many people - equates to literal translation. One of the trickiest words to translate from English to...

• 05.09.2025 Unpopular opinion, inspired by a conversation where LSP representatives look at…

  …translation and localization as an industrial process, like shoe-making or fashion. Typically, they come from other sectors like software development. These people are leading their LSPs into a...

• 28.07.2025 Researchers from the University of Washington have found evidence to support…

  …the concern that any large-scale web-scraped dataset may contain personal data, despite efforts to remove them. They found instances of personal information present in DataComp CommonPool, such as...

• 01.07.2025 I agree with Newsweek's "6 lessons for harnessing AI"

  1. Humans must be in control 👋 Duh, AI users have figured that out by now. 2. Augment, don't automate 👋 Yep. I really don't understand all the...

• 27.06.2025 Subtitlers love to read about the process of writing filmdialogue, often found…

  …in "Behind the Scenes" pieces, alongside insights about lighting, set design, and bodycam footage. Here are some reflections on DeptQ from showrunner Scott Frank, in conversation with Adrian...

• 26.06.2025 That's a refreshingly clear and well-argued position

  I hope my kids get to have teachers like Prof Maja Korica. What she wants students to learn can only be done with pen and paper. I also...

• 21.06.2025 If you ask people on the street what localization is, most won’t know

  They won’t recognize the new terms and acronyms either. It took 30 years for 'localization' to gain traction, at least in the software and digital content sectors -...

• 04.06.2025 It seems that the Chinese Ministry of Education has adopted a tiered approach…

  …to GenAI use in schools: -Primary school students are prohibited from using unrestricted GenAI tools on their own -Middle schoolers can explore how GenAI reasons and analyzes information,...

• 02.06.2025 Final exams have just started for Greek teens, and my 13yo has been asking "Why…

  …do they make us go through this? Teachers have spent the whole year with us, why do they need to grade us again?" This neuroscience study came just...

• 30.05.2025 Some thoughts about new skills and the futureofwork for linguists and…

  …translators. "Attention to detail" is one of those praised skills for language professionals. But the attention has to shift from the surface to the substance. With LLMs, outputs...

• 29.05.2025 Children smoked before the health risks of smoking were proven

  Smoking was a symbol of maturity and sophistication. It was normal family life for some. Of course there were the anti-tobacco people and endless debates between extremists. Early...

• 23.05.2025 AI is a form of extending our brains

  As long as those brains are well-formed. The article below makes a convincing (to me) case for that first part. The second is still a shared assumption. For...

• 22.05.2025 The AI literacy framework by the European Commission states

  primary and secondary school children use AI regularly, and they need guidance. My 13yo is trying to use ChatGPT to cheat. But he doesn't know how to do...

• 21.05.2025 A surprising turn of events

  Source of this information is to be found at the end. PRESS RELEASE Top LSPs today announced the launch of a Human-Centered Quality Program (HCQP), a new initiative...

• 20.05.2025 Could it be that all those bullet point lists and fragmented writing (looking…

  …like a raw subtitle file without the timestamps) harms our communication with others? The other day I wrote about slow speaking (my handicap, searching for the right words)...

• 18.05.2025 This report outlines the precarious working conditions of Syrian refugees in…

  …Lebanon who work as dataannotators that include: -low compensation paired with demands for high quality, -tight deadlines, -unpaid rework after end client rejection, -pressure to accept work despite...

• 17.05.2025 Too immersed in my bubble of translation and education, I missed a crucial ( 😜…

  …) aspect of AI repercussions: Is ChatGPT making astrologists obsolete? I overheard an astrologist on TV trying to educate her viewers: "My astrological maps are the best. Many...

• 16.05.2025 I've been struggling a lot with the ethical dilemma of using AI

  The argument goes like this: AIs are unethical (well the true LLMs, the most efficient ones), because they were created by using stolen goods. So by using them...

• 15.05.2025 Listened to Ezra Klein's interview on educating kids in the age of AI last night

  It's long form, a bit more than one hour. I was hooked. His thoughts and questions were so exactly like mine, it was scary. I think everybody would...

• 14.05.2025 Original dialogue: "Can I use your phone, please?"

  MT subtitle: Clunky, long, unnatural, literal "Μπορώ να χρησιμοποιήσω το τηλέφωνό σου, παρακαλώ;" AI subtitle: Natural, fluent, short and fantastic "Μου δίνεις λίγο το κινητό σου;" But there's...

• 30.04.2025 Aptly titled "Uncanny Valley", a new sci-fi film featuring elements generated…

  …by AI, will tell the story of a teenage girl whose life is turned upside down by a popular virtual reality game. The AI-focused studio behind the project...

• 30.04.2025 Great article, unpacking Anthropic's findings about how LLMs work, some of…

  …which are very relevant to translation - explaining what users interacting with them had already sensed: "Even when you input a prompt in Chinese natural language, the model...

• 29.04.2025 "The danger isn’t that AI destroys us

  It’s that it drives us insane" I was astonished when I first read this more than two years ago. Since then, I’ve gone back to this idea every...

• 28.04.2025 Got to read the US administration order issued a few days ago about promoting…

  …AIeducation. It clearly shows how closely US government priorities and Big Tech interests are now connected. The emphasis of public-private partnerships, shows that the companies will have a...

• 26.04.2025 Translators are speaking up about their work being scraped or reused without…

  …permission from the creators or rights holders. This isn’t new. Film subtitles, for example, have been used to train language tech systems for over 20 years, for machine...

• 21.04.2025 Where’s the preposition?

  We spent a bit of time debating it: AI in Localization? AI for Localization? Each option placed the focus in a different direction. Were we here to analyze,...

• 12.04.2025 [Off topic]

  I hate running. Give me cycling, swimming, canoeing, hiking - anything but running and its constant pounding on my old bones. That’s why I’m so proud of my...

• 11.04.2025 "The AIslop to end all AI slops” has been making the rounds on social media

  Maybe a marketing stunt by a self-proclaimed neo-Luddite creator - though no one seems to be crediting him, so not sure how that worked out. I know the...

• 10.04.2025 I am reading the Harvard Business Review "How People Are Really Using Gen AI in…

  …2025" by Marc Zao-Sanders and looking for its use as a translation tool. Languagetranslation has seen a significant drop in ranking, falling from 18th place last year to...

• 31.03.2025 I recently attended a thought-provoking chat with fellow subtitlers about…

  …working with direct clients. We were reminded that there's more than entertainment: corporate, educational, or marketing content that needs subtitling. I’ve always told my students the same: it’s...

• 26.03.2025 Η επικοινωνία ήταν πάντα πολύτιμη - σήμερα, όμως, είναι πιο αναγκαία από ποτέ

  Γι’ αυτό χαίρομαι που συμμετέχω στο Talk to an Expert του Women in Localization - Greece Chapter: μια πρωτοβουλία που φέρνει κοντά όσους έχουν ερωτήσεις με εκείνους που...

• 19.03.2025 Marina Borrás Ferrá reports that Ediciones La Cúpula has added a "Created by…

  …human intelligence" stamp to a book she translated. Along with the tag AIgenerated, we’re seeing more of humangenerated lately. Even though humanmade has been around for a while...

• 13.03.2025 I’ve been named one of MultiLingual Media Influencers in the Language Industry…

  …for 2025. It has taken me two months to process it. It feels weird to think of myself as an “influencer” (kids weren't impressed), but it also makes...

• 11.03.2025 Dear translators and translation academics,

  The urge to explain what we do - or rather, what we "don't just do" - is completely understandable. But saying "not just translation" while describing the very...

• 06.03.2025 Great example of how pivottranslation through English can water things down

  Let's take an example from Turkish into Greek. The phrase Ağzına sağlık means "Well said!", which could be naturally translated into Greek as Σωστά τα λες. But if...

• 05.03.2025 Not sure this parallel quite works

  It relies on objects that are too rigid (hairdryers, adaptors, plugs) whereas language and communication are fluid, always shifting. My favorite analogy these days is proteins, which change...

• 04.03.2025 Technology has been enhancing performances for many many years

  Actors whose performances were improved through ADR and voice replacement (West Side Story, My Fair Lady, and The King and I) won Academy Awards. The practice of altering...

• 26.02.2025 Petros: Mom, what are you working on?

  Me: Oh, you'll like this. AI in education and localization. It's important work. By the time you get to university, education will be different, AI will play a...

• 24.02.2025 DeepHallucination

  A harder-to-detect AI-generated hallucination in DeepResearch outputs, where truth is intricately woven with distortions, making misinformation seamlessly blend in. Detecting it requires expertise and close scrutiny.…

• 24.02.2025 We’re seeing a shift in AIbullshit (aka hallucinations)

  It used to be about invented facts, like fake academic references you could easily debunk with a Google search. Now, DeepResearch tools generate impressive reports, but often with...

• 20.02.2025 Translating scripted dialogue is such a wonderful and tricky thing

  As an audiovisual translator, you immerse yourself in the characters. What does Bárbara mean here? What’s her relationship with Carmelo? What happened before? What’s the context? You also...

• 18.02.2025 Great article on dubbing process and some of the challenges in SquidGame

  One of the voice actors is very pessimistic about the future of this work: “I would say dubbing has two years on the outside and then it’s gone...

• 17.02.2025 Last November at Languages & The Media in Budapest, I was chatting with Wayne…

  …Garb during a break when he said something that stuck with me: "You know, there are some amazing presentations here, but research can take ages to be published,...

• 17.02.2025 I used Perplexity’s deepresearch feature to help me make a decision

  I provided it the context, the goal and four non-confidential documents, one was quite extensive (300 pages), the others were short. First, I was impressed by its Greek....

• 14.02.2025 Not slowly and very steadily, human traits and activities such intelligence and…

  …learning are being hijacked. They are now casually applied to machines. Much like translation, which no longer necessarily means a human act. Take the use of intelligence in...

• 13.02.2025 In Phaedrus, Plato, through Socrates, recounts a myth where an Egyptian god…

  …presents writing as a gift to a king, claiming it will enhance wisdom and memory. The king disagrees, arguing that writing will weaken memory because people will rely...

• 12.02.2025 Big congrats to all the companies nominated for the Entertainment Globalization…

  …Association’s 2025 Hermes Awards! 🏆 It’s always great to see media localization teams getting recognition, but let’s not forget - behind every great audiodescription dubbing or subtitles, there...

• 10.02.2025 HumanAuthored is a project of The Authors Guild that allows an author to…

  …certify that their book is created by a human. Minor uses of AItools, such as for spell-checking or research, are permissible, but the core literary expression must originate...

• 09.02.2025 The same person can be a great fan of AI, and also a fervent advocate for human…

  …creativity, as well as a promoter of AI-safe spaces. You can appreciate AI’s capabilities and also believe in the irreplaceable value of humans. And you can promote AI-safe...

• 06.02.2025 Exhausted from hearing the same AI clichés and mantras on repeat

  Automation will take over tedious tasks, freeing us for more creative work. - AI won’t replace humans, but humans using AI will replace those who don’t. - AI...

• 03.02.2025 With the advanced reasoning capabilities of AI (see OpenAI's brand new…

  …DeepSearch), flipped classrooms seem the best way forward. No take-home projects. Students engage in critical thinking and problem-solving during class. As Ethan Mollick, author of Co-Intelligence: Living and...

• 01.02.2025 Why the rush to declare winners in AItranslation?

  I just read an article claiming that DeepSeek outperforms ChatGPT in translation. The sources were mainly tweets, LinkedIn posts, users testing a sentence or two. That’s gathering user...

• 31.01.2025 Indeed, watching as an audiovisual translator, or watching like an AV…

  …translator, is a method of watching very, very well. "For Searls, the way to tell bad writing from good is this: 'Bad writing is predictable, good writing is...

• 28.01.2025 Does DeepSeekR1 mark the end of Anglo-dominance?

  Could we consider it a step toward more linguistically inclusive AI? "DeepSeek-R1 is optimized for English and Chinese, but its performance may degrade for queries in other languages....

• 26.01.2025 Using AI in the creativeindustries seems to be a taboo

  There are concerns of inauthenticity, fears of job displacement, as well as ethical concerns. In TheBrutalist, AI enhanced accents and created digital elements, sparked backlash despite its limited,...

• 20.01.2025 So, the new buzzword is agentic workflows'?

  What I see labeled as such in most cases is just a dressed-up automation pipeline. Linear prompts chained together with a bit of decision logic. According to experts,...

• 18.01.2025 How do you handle typical dishes in subtitles?

  It all depends on why they’re there in the first place. And, of course, we always think about the viewers. Will they recognize the cultural reference? If not,...

• 16.01.2025 Since the rise of audiodescription in multiple languages, I've always wondered

  do streaming platforms use ADtemplates, in other words are AD scripts translated from English - or do they create them from scratch for each language? A recent study...

• 15.01.2025 On labeling English-speaking regions as dubbing or subtitling ones

  In the pre-streaming era, one might argue that English-speaking territories could be labeled as subtitling ones, but, let's face it, there wasn't such widespread exposure to foreign content,...

• 12.01.2025 Hi, fellow subtitling researchers - we are creating a list of areas of research…

  …in subtitling. What do you think of this one? Something to add or remove? They are not in any particular order, but I am numbering them for ease...

• 07.01.2025 Exciting news for the world of translation ✨ 🎉 My dear friend and esteemed…

  …colleague Patrick Zabalbeascoa has just released his book AudiovisualTranslation! Having had the privilege to follow Patrick’s journey while writing this remarkable textbook (even discussing it by the seafront...

• 06.01.2025 Copying from the publication below - which I haven't read on its entirety yet…

  …(and would appreciate colleagues help in reading it): "We find an elevated negative effect of ChatGPT on experienced translators compared with less experienced translators. ChatGPT’s proficiency in translation...

• 02.01.2025 For A-list shows like Squid Game, we get top-notch subtitling and dubbing by…

  …the best teams of translators, adapters, directors and voice actors. And all the human emotion is there at its finest, whichever mode we choose ✨ May the New...

2024

• 27.12.2024 We have been talking about "read-along subtitles" (like SDH but without sound…

  …descriptors) used for dubbed content (hence the name dubtitles). But why not pair them with the original audio too? A fantastic idea by Netflix, catering to the needs...

• 19.12.2024 A sea of academic papers are published on a daily basis

  Some go through rigorous peer review, while others are released without scrutiny. Sometimes, studies with questionable methods or extremely limited conclusions are picked up and amplified. And their...

• 18.12.2024 You know all those promptengineering courses?

  By the time they are made they are already obsolete. The latest OpenAI course on the latest model (o1) teaches us the latest principles of prompting reasoning models:...

• 16.12.2024 The term “human translators” keeps popping up lately, especially with the…

  …recent human vs. AI slams. But do we really need the specifier? Aren't translators human by default? Does it protect against being replaced by machines, or does it...

• 10.12.2024 A fascinating case of GenAI (mis?)use - prompting an equally fascinating…

  …discussion. With abundant metaphors and analogies, including: 👉AI is like a chainsaw, useful for cutting things, but you need to learn/be a expert or you might destroy or...

• 02.12.2024 A few days ago, LexFridman released an interview with the president of…

  …Argentina, conducted with an interpreter from Spanish. The video was then "overdubbed" ( voiceover) using ElevenLabs to clone Javier Milei's voice. (link in first comment). I’m not sure...

• 26.11.2024 Edit: Now that I’ve cooled down (and regained my clarity), I realize this chart…

  …is a perfect example for discussing translation concepts with TS students. Already thinking of a lesson plan ✨ ----- When translation, localization and transcreation fall into the hands...

• 25.11.2024 Since my PhD days, I've been very interested in the concept of ZeroSubtitles

  They are deliberately omitted subtitles for utterances considered to be easily understood without them, intentionally incomprehensible, or functioning as sound effects. The decision to omit can be made...

• 22.11.2024 WeCare – That’s what I took away from Languages & The Media in Budapest last…

  WeCare – That’s what I took away from Languages & The Media in Budapest last week. We care about our work, our craft, and, most importantly, about each...

• 11.11.2024 The headline "Dutch publisher to use AI to translate ‘limited number of books’…

  …into English" was discussed by Ana Guerberof at HispaTAV3 in Madrid last week. Today's news is that "it has outraged both authors and translators – despite attempts to...

• 10.11.2024 Many film subtitling questions, such as "How should I render x in the…

  …subtitles", can often be answered by asking, "Was it intentional"? Examples: Q: Should I replicate the speaker's error in the subtitles? A: If intentional (for character portrayal, humour,...

• 01.11.2024 Excited to chair a session on modern workflows in AudiovisualTranslation at…

  …LAM24. We’ll cover how tools like MachineTranslation, SyntheticVoices, and AIassisted dubbing are shaping our work and client expectations. We’ll also discuss how translators are adapting to shifting demands....

• 28.10.2024 What we always knew in subtitling

  Viewers can grasp structured phrases almost instantly, so clear, concise sentence structures improve comprehension speed and engagement. This study focuses on English and its "subject-verb-object" order, but the…...

• 12.10.2024 Discussions among professionals and researchers often focus on the artistic…

  …side of subtitling. Is it an art? What role does creativity play? Subtitling isn’t about artistic freedom; it’s about solving complex puzzles. We’re working with rigid constraints: faithfulness...

• 10.10.2024 🎬 III Congreso Hispanoamericano de Traducción Audiovisual 🎬

  Del 6 al 8 de noviembre de 2024, en Collado Villalba, Madrid, tendrá lugar el III Congreso HispaTAV, un encuentro clave para profesionales, estudiantes y académicos interesados en...

• 13.09.2024 Are you a professor of translation or interpreting worried about dwindling…

  …numbers of students? FIT, GALA, EUATC and LIND have got you covered with three guides exploring this career: for school pupils, for teachers and for parents. Links to...

• 13.09.2024 If you missed yesterday's event on Language and AI coorganized by AudioVisual…

  …Translators Europe, here's the link to the recording. Agenda: 9:45 Language and its Relation to Technology Anders Søgaard, AI and Language, Researcher, Professor, University of Copenhagen 10:25 Language...

• 09.07.2024 Overuse of "like" in LoveIsland realityTV is disliked for another reason

  viewers are more accustomed to scripted material with crafted dialogue, where "like" is used sparingly (for authenticity, like in Friends). Hearing it onscreen is not as in IRL,...

• 03.06.2024 Not much drama in the voices of K-Drama

  At least the Spanish ones. In recent weeks, PrimeVideo has found itself at the center of a growing controversy over the alleged use of AI for dubbing Korean...

• 30.05.2024 Dear researchers in film subtitling,

  When discussing decisions regarding the artistic and narrative aspects of, say, on-screen text, have in mind these are typically taken by the creative team (director, screenwriter, editor, graphic...

• 29.05.2024 The deadline is fast approaching and we look forward to receiving your…

  …proposals for AUDIOVISUAL TRANSLATION AND MEDIA ACCESSIBILITY IN EDUCATION: A GLOBAL PERSPECTIVE Margherita Dore (Sapienza University of Rome, Italy) Irene Ranzato (Sapienza University of Rome, Italy) Fabio Ciambella…...

• 28.05.2024 Transcreation is a type of service falling under the great umbrella of…

  …translation and languageservices. It's not a strategy or technique, and doesn't mean translating "freely" or "creatively" or "not literally". Translation is an inherently creative process. And creativity permeates...

• 13.05.2024 Translating intentionally weird dialogue is a tricky aspect of subtitling

  E.g. unexpected formality levels, meaningful pronunciation errors or made-up words. Some choices might confuse viewers: Is this an error, or a deliberate part of the story? Hopefully viewers...

• 11.04.2024 Given the interest raised by a previous post, and since I haven't found this…

  …information elsewhere, I thought I'd write a longer post about the phenomenon of dubtitles on Netflix. Flowchart included. "Dubtitles: the hidden subtitles on Netflix" Edit: It turns out...

• 09.04.2024 Not "most content" but yes, a lot

  You recognise AI generated text immediately by the structure. It's too generic and empty as if trying to fill in the space with words. As if they are...

2023

• 11.12.2023 Even the archetypical translator rejects the term, presenting a rationale that…

  …paradoxically embodies the very definition of translation. “I reject the term translator,” Akerholt says. “I create a new version of a piece of literature as if it is...

• 08.12.2023 After the initial excitement, time to delve into a factual error in the video…

  …script. Namely the statement that "The modern approach to subtitling in most languages is that reading is faster than talking, and that even for fast talking, you put...

• 07.12.2023 📢 Excited to share some great news

  The first articles of our special issue in Perspectives are out! "PivotAudiovisualTranslation: A Burning Issue for Research and Training" is the issue we had the pleasure of guest-editing...

• 07.12.2023 Excited to share some great news

  The first articles of our special issue in Perspectives are out! The issue, titled "Pivot Audiovisual Translation: A Burning Issue for Research and Training," is something we had...

• 01.12.2023 A question for my colleagues about the process they follow when subtitling

  Training courses often recommend watching the content first and then start subtitling. But some colleagues prefer to start subtitling right from the beginning, watching small parts of the...

• 29.11.2023 morethantranslation strikes again, this time with the Haribo slogan

  Lo and behold, it wasn't translated literally but transcreated. Subtitling professionals encounter this type of challenge in every piece of entertainment content, and surely many other colleagues do...

• 28.11.2023 I often hear colleagues say things like, "I'm doing more than translation."…

  …This phrase, though well-intentioned, subtly undermines the breadth and depth of what translation entails. It reinforces the non-expert view of translation as a purely linguistic operation (see all...

• 15.11.2023 The NewYorkTimes discovered that CommonCrawl, one of the largest AI training…

  …datasets, contained millions of URLs linking to its paywalled articles and other copyright-ed content. OpenAI is looking for partners to improve it's non-English dataset. (Wondering about the price.)...

• 03.11.2023 Excitement followed by disappointment

  AllTheLightWeCannotSee, one of my favourite books, is now a Netflix series offering the first ever AudioDescription introduction on a streaming platform 😍 BUT how are we supposed to...

• 03.11.2023 Excitement followed by disappointment

  AllTheLightWeCannotSee, one of my favourite books, is now a @netflix series offering the first ever AudioDescription introduction in a streaming platform 🤩 BUT how are we supposed to...

• 03.11.2023 Regarding the much-discussed topic of translatorobsolescence, we can take a…

  …look an analysis conducted by U.S. Bureau of Labor Statistics in July 2022: 👉 Projections for 2029 anticipate a 20% increase in translation jobs, indicating a continued demand...

• 01.11.2023 Untitled

  AI VisualExplainer Another AI VisualExplainer Course on GenAI And a course on GenAI in HigherEducation

• 01.11.2023 U.S. Bureau of Labor Statistics (July 2022)

  Despite advancements in translation software and the potential for automation, the projected increase in translation jobs suggests that human translators will still be needed in the foreseeable future....

• 27.10.2023 MartinScorcese on the Osage language in Killersoftheflowermoon

  "In some case I didn’t even put subtitles on the scene because you know what's going on." L3AVT Directors about subtitles StevenSpielberg about his decision to not subtitle...

• 25.10.2023 Seems that Netflix offers two versions of subtitles

  One set which appears by default with the original version, and another set, a transcription appearing with the dubbed version. Ejemplo de la serie turca Criatura 👇 @AdanTrad,...

• 24.10.2023 I was recently invited to participate in the 2nd Conference of Translation &…

  …Interpreting Professionals organized by the Panhellenic Association of Translators (PEM) et al, and talk about GenAI in AudiovisualTranslation. As I always do before any presentation, publication or teaching...

• 17.09.2023 On timing and priorities (and why it can't be automated)

  Working on a documentary, I was very frustrated by the editor's decision to introduce all these pauses in the interviewee's speech. It's like... they are talking... like this......

• 05.08.2023 AVT people, have in mind that things like KNP (Key Names and Phrases) etc is…

  …Netflix terminology, introduced by them in 2017. It didn't exist in the industry before. I tried to find if it was used before in other contexts, and got...

• 26.07.2023 Huge translation company

  👉to translators: we are lowering your rates "to remain competitive". 👉to the world: look at our brand new shiny studios. Disclaimer: I have never worked with this company...

• 18.07.2023 The presence of other languages in shows is an issue that cannot be solved with…

  …current subtitling guidelines. Viewers can perceive that another language is spoken, but can they identify which one? 1/... L3AVT Sometimes, if viewers know the plot well, they can...

• 30.06.2023 The biggest problem in AVT

  "We have people who may love subtitling documentaries because they feel they learn something and get paid to do it; or “people who may love reality TV and...

• 19.06.2023 Μερικές φορές, δεν τα καταφέρνουμε

  Μετά από 25 χρόνια συμμετοχής σε συνέδρια, ήρθε και για μένα η πρώτη φορά που χρειάστηκε να ακυρώσω ομιλία μου, και μάλιστα την τελευταία στιγμή. Η οικογένειά μου...

• 09.06.2023 Belén's insights from the latest locworld49 underscores the disconnect between…

  …the localizationindustry, translationstudies, and translators. Sure, at events, it's great to connect with peers, but wouldn't it be beneficial to have a broader mix of perspectives from people...

• 06.06.2023 Hi, dear @NetflixGR @netflix

  It's great that we can browse by original language, but why aren't all languages listed? There are at least four Greek shows (Maestro and Bachelor 1,2,3, but I...

• 25.05.2023 Today I had the chance to present an old project that is very dear to me, and I…

  …am still so proud of it: ClipFlair, ForeignLanguageLearning through Captioning and Revoicing of Clips. We created the platform more than a decade ago, and despite the technology becoming...

• 23.05.2023 I wish people would back their claims with evidence as well as promoting the…

  …numerous fantastic TotallyFREE® apps. Care to share, @MushtaqBilalPhD? Haven't found any evidence myself, but the most recent activity on the Google Scholar Blog suggests that they are still...

• 19.05.2023 When asked about the challenge of condensing in subtitling

  Can you hear me cracking my knuckles in giddy anticipation? I love condensing, it often makes the text better, I promise you. 1/5 it's all about prioritizing: looking...

• 18.05.2023 Apart from glossary work, none of the suggestions in this article (drafting…

  …emails, contrasting ideas, formatting) is translation-specific. Even that only works for high-resource languages. I have terminology lists full of non-existent words. And if it's a subject you know...

• 12.05.2023 Google is testing universaltranslator a powerful new translation service for…

  …dubbing video in a new language while also synchronizing the speaker’s lips with words they never spoke. deepfakes Another, older demo by @elevenlabsio fakedubs

• 03.05.2023 NYT on writerstrike

  "The world of late-night television went dark last night, as thousands of Hollywood television and movie writers went on strike. It would have to stretch for a longer...

• 26.04.2023 In AILanguageModels like ChatGPT, higher temperatures lead to more randomness…

  …or more "fluidity" in the system (lower ones resulting in more stability and convergence). Researchers perceived this increased randomness as creativity and started to refer to it as...

• 29.03.2023 So, what to do if you are stuck with MTPE-only subtitling projects?

  👉 Try to be in touch with high quality work. Identify subtitlers you admire 👉Watch original content in your language, take notes. 👉 Don't stop looking for new...

• 23.03.2023 According to this fresh-out-of-the-oven paper, "GPT4 demonstrates impressive…

  …capabilities in a wide range of tasks, such as reasoning, content generation, problem solving" 154 pages of use cases worth checking out 👇 ? The paper highlights the...

• 21.03.2023 New article predicts the impact of GPTs on professions depending on exposure…

  …translators included, of course. 👉"GPTs are GPTs: An Early Look at the Labor Market Impact Potential of LLMs" ❓A dizzying study. How did they complete it so fast?...

• 17.03.2023 Bad news for subtitlers and AVT pros, as this may further affect access to…

  …materials essential for their work. Whether the culprit for the subtitles leak was from the localization industry or not, further anti-leak measures will affect everyone Disney subtitlingheadlines AVTheadlines...

• 14.03.2023 Great news for accessibility

  BeMyEyes began developing a GPT4 powered Virtual Volunteer within the app that can generate the same level of context and understanding as a human volunteer. imagetotext Live demo...

• 21.02.2023 Why is there so little talk about ChatGPT performance in languages other than…

  …English? Recently, MT GPT4 research has started focusing on translation involving (non English) low resource or distant languages This (previous) paper experiments with eighteen different translation directions…

• 18.02.2023 Making viewers "laugh, cry or even scream, the recreation of the emotions and…

  …the context" is a highly skilled job. subtitling dubbing AVT Very interesting to see the use of "we" in these remarks by Iyuno's CEO. And I hope he's...

• 14.02.2023 A very interesting survey, and a great source of inspiration

  I am considering preparing a talk called "Misconceptions about subtitling conventions" if anyone cares to invite me :) Misconception no 1 about subtitling conventions, norms & guidelines: ❌They...

• 04.02.2023 "Incredibly, despite being invented thousands of years ago, writing still…

  …exists today, underneath video clips that we watch online." Best definition of writing ever. subtitles CunkOnEarth Early films had subtitles so people could still watch them on their...

• 03.02.2023 Into-English subtitlers tend to get more attention, as their work not only…

  …reaches a very wide audience but often serves as a bridge to other translations as well. PivotSubtitling SubtitlerInterview RT @AVUE_eV with thanks This interview is mostly about SDH,...

• 02.02.2023 "We love our free users and will continue to offer free access to ChatGPT

  By offering this subscription pricing, we will be able to help support free access availability to as many people as possible." "We’ve seen users find value across a...

• 30.01.2023 One way to see ChatGPT 's ability to squirt a bunch of BS is by asking about a…

  …niche subject, like pivot templates in subtitling. Some experts call it the ultimate bullshitter, able to provide convincing text without caring about truth or lies The difference with...

• 24.01.2023 The studio needed a PG-13 edit of the film Fall, so they used AI to sanitize…

  …the dialogue by removing f-bombs. It was seen as a better option than reshooting. AIedits dubbing ScottMann was not happy with the dubbing of Heist. Felt that changes...

• 18.01.2023 Suggesting how a film or series will be rendered - whether translated…

  …transliterated or left in the original version - is a huge responsibility. Never thought I'd be involved in this decision and see my titles in a streaming platform's...

• 03.01.2023 Words used in the anglophone corporate world that should be left alone

  Evangelization: Leave the evangelions and the gospels out of your business. Democratization: Democracy is about voting and equal rights, not about making your tech available to the masses....

2022

• 26.12.2022 Subtitling is open to criticism by viewers who have (even partial) knowledge of…

  …the original. A creative solution may not be accepted if it doesn't instantly produce a similar effect. If the translator needs to explain it, it's like trying to...

• 21.12.2022 Thinking about the definition of CreativeShifts as a central aspect of the…

  …notion of TranslationalCreativity (departing from the ST structure by abstracting, modifying or concretising ideas) and how it relates to NMT hallucinations. @AnaGuerberof and @_atoral take this into consideration...

• 19.12.2022 Maestro, the first Greek series on Netflix and the first one with Greek…

  …audiodescription. Great job by AbFab Productions, love the voice, the pace, the choice of words. Revision of Greek SDH by yours truly - very excited to play even...

• 19.12.2022 Maestro, the first Greek series on @Netflix!

  Enjoying Greek AudioDescription on TV for the first time - great work by AbFabProductions! Soon available for international audiences (caught a glimpse of EN & ES dubbing at...

• 16.12.2022 On formality levels in

  subtitling Languages have different ways to mark the relationship between addresser and addressee. E.g: -built into grammar (ES, EL, DE) -have but not use (SV). -more than two...

• 14.12.2022 Say what?! We need to do something about this, subtitlers!

  @Subtle_UK @ATA_AVDivision SubtitlerNonInDictionary @MerriamWebster, the profession of the subtitler is well-known and established for many years. Why is it not in the dictionary? Shouldn't the search for the...

• 11.12.2022 "Technology tends to create jobs in unexpected areas as it takes jobs away."

  "ChatGPT's debut is a seminal moment." (Personally, it felt like the first time I used Google search in 2000 and NMT in 2016) The service still appears to...

• 09.12.2022 Pobre chatGTP intentando entender lo que pasa con información de 2022 que no…

  …posee. El ReyDeInglaterra es el ReyDeEspaña y eso es una coincidencia :) Me imagino que lo entrenarán para que responda adecuadamente cuando se enfrente con incongruencias. Si sigue...

• 03.12.2022 Whatever your views about Netflix, one thing is for sure

  among (US) distributors & content owners, they are pioneers in the importance they place on translation & localization. Imho, it's one of the main reasons for their global...

• 22.11.2022 Most television series only have to deal with one spoken language — maybe two…

  …or three. The mystery thriller Netflix1899 juggles up to seven different languages in a given episode. Some think dubbing doesn't work, "it's the wrong way to watch it."...

• 20.11.2022 Does this guy want to substitute established democratic processes through twr…

  …polls? I'm not saying that "established dem processes" are necessarily good, but should they be left in the hands of one person? "This guy"? Haven't deleted my twr...

• 10.11.2022 EU translation service provides more volume than ever before in a shorter time…

  …thanks to language tech: ASR MT TMs 2022TEF Full MTPE can produce better quality than human translation Quality is not always the most important aspect. Cost either. Sometimes...

• 08.11.2022 Why does the use of MachineTranslation need to be either or?

  It all depends on the kind of project. Is it high-profle fiction? Or a low-budget show? High quality is not always a priority AVT LAM22 @LMconference Volker Steibniss...

• 07.11.2022 If you're attending Languages & The Media, join the networking event organised…

  …by ESIST - European Association for Studies in Screen Translation tomorrow. And don't forget to have your say on the fifth topic while grabbing a drink! What else...

• 07.11.2022 First online meeting with my students of Spanish at the Hellenic Open…

  …University yesterday, and I think I spent a significant part discussing how watching films and series helps LanguageLearning. There is a nice browser extension called LanguageReactor that provides...

• 27.10.2022 A required reading for anyone interested in NeuralMachineTranslation, developed…

  …by MultiTraiNMT Erasmus Project, edited by Dorothy Kenny, openaccess. Chapters include: - Europe, multilingualism and machine translation - How to choose a suitable NMT solution? Evaluation of MTquality...

• 21.10.2022 Transperfect has acquired yet another medialocalization company, Hiventy, the…

  …seventh acquisition in three years (third from France). What does this mean for freelance AVT professionals? Fewer clients. And more MT. Nimdzi says "Get used to it". Most...

• 16.10.2022 Really interested to know what was going on in the mind of the researchers who…

  …came up with the term hallucinations for NMT results that are completely decoupled from the input sentence. So, hallucination was a term first used by researchers working with...

• 10.10.2022 So if you wanted to localize this in Greek you'd have to start from Ireland and…

  …go straight to Iceland (because Ρ is the letter just before Σ in the Greek alphabet: ΙΡΛΑΝΔΙΑ - ΙΣΛΑΝΔΙΑ) And as it wouldn't work as a joke, you'd...

• 07.10.2022 Translating Europe Forum is one of my favourite conferences, as it's an amazing…

  …trove of knowledge and experience. This time I'll have the pleasure to share insights with a panel of experts in the use of language technologies, such as speechrecognition...

• 06.10.2022 Well, you can always watch it with AudioDescription!

  The next episode of accessibilityrocks is "Watch it with subtitles"! More reasons people use subtitles for watchwithsubtitles To solve this 👆, AmazonPrimeVideo introduces a new feature called “Dialogue...

• 29.09.2022 Full house last night celebrating the InternationalTranslationDay in Athens!

  Feeling so thankful to metafrasi Translator Training Centre and Panhellenic Association of Translators (PEM) for the invitation. And especially to Vasilis Babouris and Constantina Triantafyllopoulou for all the…...

• 26.09.2022 I really want to be one who sees MachineTranslation as a tool, so I used the…

  …one integrated in the client platform. I left the translation to "simmer" and went back to it today. Appalled by the result, decided it was a very bad...

• 25.08.2022 Such a well written article!

  (even though it portrays freeformsubtitles as something never seen before) " DayShift used pink, green, blue, and orange subtitles in a thick, bold font to match its colorful...

• 13.08.2022 Interesting material for AVT inc

  accessibility research. OnlyMudersInTheBuilding S1E7 contains no audio dialogue. It's from a deaf person's pov. The dialogue is through: 👉ASL 👉lip-reading+subtitles 👉texting 👉 Scrabble (!) Only audio-verbal: a song...

• 02.08.2022 Got stuck in a subtitle combining humor and L3

  L1=Spanish L2=Greek. The speaker mispronounces L3=English in a way that is funny only if you speak L1. If I translate it through a funny equivalent in L2, then...

• 19.06.2022 Iyuno has recently published a white paper including their take on…

  …translatorshortage subtitlershortage. "There have been some recent reports in the media that the reason for the shortage is low pay. 1/6 2/6 "Certainly, every person that works for...

• 15.06.2022 Netflix offers its content in over 60 languages

  medialocalization AVT 1/4 In 2017, the company attempted to massively outsource its translation needs to thousands of individual translators worldwide. 2/4 3/4 That effort lasted just one year....

• 10.06.2022 At TranslatingEurope someone said "I can only produce one kind of (top)…

  …quality, not lower quality for lower fees, even if I want to". I wonder if they produce perfect subtitles without reviewing or simulation or spell checking. Final quality...

• 02.06.2022 The English-speaking World Discovers Subtitles Episode 37 (as always…

  …accompanied by SquidGame stills): "As audiences embrace subtitles, translated series have become more common, particularly on streaming services. " subtitlingheadlines by @vulture Subtitlers are always grateful to see…...

• 21.05.2022 Including their name in the credits helps establish and elevate the…

  …translator’s profile within the industry. It also gives gamers an opportunity to appreciate the hard work that has gone into creating a game. TranslatorsInTheCredits gameloc Until a strong...

• 19.05.2022 Little did I know in 2015 when writing the Greek subtitles for Daredevil that…

  …it would be the first show to be offered with AD. It was only the start of Netflix's commitment to improve accessibility GAAD2022 On October 15, 2014, DRA...

• 19.05.2022 Great news on GAAD2022

  accessibility AudioDescription SDH captions Netflix will roll out AudioDescription and SDH for its entire library of original content, in languages including French, Spanish, Portuguese, German and Italian. RT…...

• 09.05.2022 "In her 1916 book How to write for the movies, Louella O

  Parsons offers what might be the earliest version of Rule 16 of the Subtitler’s Code, about the dangers of the too-long subtitle: 1/4 You cannot be prodigal in...

• 05.05.2022 Controversy over EverythingEverywhereAllAtOnce Mandarin subtitles

  Viewers didn't appreciate subtitler's creative solutions (esp target culturalreferences) Subtitling is a vulnerable mode of translation, where target is constantly compared to source The subtitles' writer is a…...

• 14.04.2022 The MoonKnight villain has a brief conversation in Mandarin and viewers are…

  …calling it “gibberish”. The exchange is not subtitled, and CC only says they are “speaking in Mandarin” L3AVT subtitlingheadlines Some viewers insisted there was no actual Mandarin spoken...

• 02.04.2022 In Pachinko on AppleTV, Japanese dialogue is subtitled throughout the series in…

  …blue and Korean dialogue in yellow. English is in standard white subtitles. L3AVT multilingualism subtitlingheadlines an "effective way to switch between dialogues in the show, but also within...

• 27.03.2022 The Academy nominated 15 films with subtitles for Oscars this year

  An AcademyAward category for subtitle writing needs to be added. RT @AdanTrad with thanks. Interestingly, subtitles have been around for almost a century. The English-speaking world has only...

• 25.03.2022 Looking for a film for your AVT research?

  DriveMyCar has subtitling multilingualism freeformsubtitles creativesubtitling L3AVT intertextuality all in one. (Not exactly subtitlingheadlines, but nearly) RT @Subtle_UK Even if you don’t understand all the words…

• 23.03.2022 Dear @ATRAE_ORG @ataafr @AVUE_eV @avteur, do you have by any chance an income…

  …calculator / price calculator? ATA has the one below - and there is one in Proz I think Rates calculator by Proz

• 15.03.2022 Attending live webinar on ELIS2022 results

  At times when translation is more important than ever. All reports agree that 2021 was a good year. There was growth across all spectrum of specializations. BUT the...

• 13.03.2022 In the early days of cinema in Greece, and until 1955 subtitles were projected…

  …over the film with what was called a TITLEZA @carol_osullivan let me know if machine translation works :) I got the term "sciopticon" from this article, even though...

• 08.03.2022 Today I'm especially proud to be a member of teams led by women

  👉 ESIST - European Association for Studies in Screen Translation with Sharon Black 👉 Reading Communities Project with Lola Madrid Vivar 👉 Women in Localization - Greece Chapter...

• 15.02.2022 Friends is the latest example of foreign entertainment’s being rewritten in…

  …China, after regulations went into effect in September. Changes do not only involve deleted scenes, but also subtitled dialogue. censorship China subtitlingheadlines When Ross tells his parents that...

• 11.02.2022 "Her extraordinary passion for the work sustained her through the harsh…

  …conditions and low pay she would face for the next 15 years." Could this be the reason for some subtitlers' poor working conditions? That the young and the...

• 09.02.2022 EU OMC group recommendations

  👉The quality of AudiovisualTranslation should be monitored and translators’ poor working conditions should be addressed. 👉High-quality AVT should be a requirement for all European audiovisual productions 👉Professional…

• 21.01.2022 "We’ve subtitled 7 million run-time minutes in ’21 and dubbed 5 million…

  …run-time minutes” — Greg Peters, COO and Chief Product Officer, Netflix Anybody else notices the aggressive language used by those CEOs? Wonder if women leaders talk the same...

• 18.01.2022 It was pretty surprising to see Netflix providing dubbing for DontLookUp in…

  …traditionally subtitling languages like Greek and Finnish. I didn't hit the headlines in Greece, only sporadic comments: "comic", "only good for kid shows" subtitlingheadlines AVTheadlines "Μany people on...

2021

• 26.12.2021 Milestone for the Greek dubbing sector

  The first non-animated non-children blockbuster to be dubbed in Greek: DontLookUp (previous milestone: series Gotham and BlackLightning) Very interested to know: -How the decision was taken (one of...

• 04.12.2021 Spielberg: “Tony felt very liberal and wanted to include a lot of Spanish in…

  …the movie. Our decision was that we would not subtitle it out of respect for the language. 1/4 WestSideStory L3AVT subtitlingheadlines directorsandsubtitles It’s our second language in this...

• 13.11.2021 Creative audiodescription!

  "1. Addition of sound effects to provide information on actions, elicit the presence of establishing shots, convey abstract scenes as well as indicate the presence of characters, time...

• 12.11.2021 "There is a stand-alone ISO standard that applies to post-editing of raw…

  …machinetranslation output: ISO 18587:2017 Translation services – Post-editing of machine translation output – Requirements, which is entirely separate from ISO 17100." "Note that neither of those standards (currently)…...

• 10.11.2021 This is a thread focusing on directors, producers, content creators showing…

  …special care for subtitles. AVT world, pls feel free to contribute! CreatorsCareAboutSubtitles Exec. producer of ZeroZeroZero took great pains to make sure subtitles reflected the original language and...

• 03.11.2021 Remember LanguageLearningWithNetflix?

  It has now become LanguageReactor and it works with YouTube too. Not just for language learning or accessibility. Also helpful for navigating in videos. You can easily scroll...

• 26.10.2021 Spanish audio: mi alma (=my soul, pronounced arma in Andalusian, homonym to…

  …weapon) ❌Spanish CC: es mi arma ❌English CC: this is my weapon ✔️ English subtitles: my darling ✔️ German, Italian, Greek etc: liebling, tesoro, αγάπη μου Seems that...

• 19.10.2021 Honoured to be elected vice-president of ESIST, the European Association of…

  …Studies in Screen Translation. Looking forward to helping it grow and build stronger synergies between AVT research, teaching and practice. Working with this dream team could actually be...

• 13.10.2021 Is it possible to specialize in one genre in subtitling?

  In the same series you may have legal, engineering, druglord and medieval talk and then some rhymes on top, all very relevant to the plot. When scriptwriters also...

• 06.10.2021 Subtitle viewers' expectations vary a lot, but here are some extremes

  There's the foreign language speaker/learner who wants a literal translation of every word spoken. Feels cheated if "Good morning" is translated as "Hello". Aka the "That's not what...

• 02.10.2021 Squid game subtitles made UK news yesterday

  subtitlingheadlines Thanks @AdanTrad for pointing out "Go away" may be a perfect translation for "What are you looking at". But subtitling is a vulnerable translation mode, so subtitles...

• 24.09.2021 When McClarty proposed creativesubtitling she referred to same-language…

  …subtitling, as opposed to verbatim intralingual captions (being increasingly done by machines, btw). But in interlingualsubtitling, translators of AV fiction see their work as a creative art LAM21...

• 20.09.2021 Very proud to be chairing a panel with such brilliant experts on…

  …MediaLocalization Workflows. Join @JumailiAl from @zoodigitalgroup, Joshua Martin and Yelena Makarczyk from @WeAreTake1 and @Jossmo from @DCU tomorrow at 5pm CEST @LMconference LAM21 This is what I'll probably...

• 20.08.2021 Many viewers have wondered why Beckett doesn’t have subtitles for when…

  …characters speak Greek, but that is actually a creative choice meant to immerse the viewer, so viewers will relate to Beckett even more. L3AVT @trafilmproject Which means that...

• 15.07.2021 The limitations of captioning mentioned here have to do with poor quality (not…

  …inherenet) "It can wreck a great punchline or suspenseful twist, making it ill-suited to anything that relies on surprise. It can be irritating when it's riddled with errors"...

• 28.06.2021 For this international success you also need excellent localization teams…

  …subtitlers, dubbing translators, voice talents. “I write in English all the way through to the shooting draft & then we translate at the last minute.” While Lupin’s” setting...

• 26.06.2021 Third languages cannot always be successfully rendered in interlingual…

  …subtitling using current norms. Case in point: In TheFamilyMan (S02E01 00:45) an agent from Mumbai arrives in a Tamil-speaking area. He gives orders to the local agent who...

• 11.06.2021 Hey translation or subtitling teachers, which strategy works best for you and…

  …your students when correcting their work? Just the error type or do you also propose a correct version? Not talking about final exams, but continuous evaluation. "Error type...

• 17.05.2021 Oxygen's director said that Parasite “created a full, different world” for…

  …international filmmakers. Aja felt more confident that he could make his film in French and still reach a larger audience. Now, according to the filmmaker, there is a...

• 04.05.2021 "Dubbing sucks" and @Flawlessai is out to fix it

  "Mann anticipates some natural nervousness from audiences, especially subtitle lovers, whom he points out are a small portion of the overall filmgoing public." [with thanks to @AVUE_eV]

• 26.04.2021 NudeTuesday's dialogue is in gibberish and will be available with two sets of…

  …subtitles. Distributors are invited to use local comedians to curate their own subtitled version of the story. L3AVT @pzabalbe @JorgeDiazCintas has tagged this as a case of creativesubtitling....

• 07.04.2021 Volunteering for womeninlocalization means taking part in an adventure, trying…

  …out exciting new things. Like organizing a collectiveintelligence workshop without ever having participated in one [thrilled & scared emoticon]. We have the technical aspect covered, and now we're...

• 01.04.2021 News about LSP giants' revenues, growth & success leaves their underpaid…

  …collaborators-freelancers angry and hopeless. I'm ot one of them, but I empathise and wonder how inhumane the industry is. I know the target readers ofcthise pieces are investors...

• 14.03.2021 Minari's dialogue is mainly in Korean

  But initially Chung considered making more of the film in English to dodge the subtitling issue. Had a 2nd version of the screenplay, in case he couldn't get...

• 26.02.2021 Fede Chaume starts with questions about terms re creative AVT

  Is it useful? Definitely! TRADAC Inded there is a conflict in the term there. By creativesubtitling some of us refer to non-standard and imaginative solutions, but I have...

• 26.02.2021 Now this is exciting. Way to go TRADAC!

  @ElenaDiGi @ireneranzato @carol_osullivan @JorgeDiazCintas, Aline, Fede, Marie-Noelle, and everyone! I need to research the subtitler called Rose Sokol :) Subtitler visibility is more important than you'd think. It…...

• 15.01.2021 Hi @TeamYouTube or anybody who can help

  I live in Greece, but I need all my apps in English, including YouTube Studio. I have set my YouTube account language in English and my location in...

2020

• 16.12.2020 I am increasingly convinced that the actual implementation of metrics in…

  …subtitling may have a detrimental effect on quality. Looking at mediocre subtitle files with excellent metrics and work with imagination and fluency being punished for technicalities. It's depressing....

• 08.12.2020 Already registered for the accessibility perspective webinar and the multimodal…

  …research perspective. Very interested in the link between advances in automatic description of audiovisual content and AVT (subtitling dubbing). memadproject And the tweet by @memadproject is not available...

• 10.11.2020 "Creativity [in literary translation] is highest when professional translators…

  …intervene in the process, especially when working without any [MT] aid". This is what @AnaGuerberof and @_atoral found in their study. Love to see a similar study for...

• 05.11.2020 My question to 2020TEF and the universe

  In our (translation) world, customers want seamless communication among all languages. How can translators rise to this demand? How can linguists / cultural experts reinvent themselves? I admit...

• 08.09.2020 Reading the footnote on transcreation & wondering how it differs from…

  …translation "Transceation is translating & ‘recreating’ the original text in a new language making sure it is still appropriate in the context for which it's intended 1/2 @translatores...

• 02.09.2020 Jury's out, thanks guys!

  My take? A big fan of condensing and subtitle omission, I think that for scenes with low visual weight, exceeding cps by a few characters is preferrable to...

• 15.08.2020 Excellent advice for subtitlers and a very tricky balance to achieve

  being creative and invisible at the same time Indeed, the most challenging aspect for most subtitling students is how to condense, paraphrase, knowing what to omit. Interestingly, for...

• 05.08.2020 Quand on pense à toute l’attention et à tout le soin que les créateurs d’une…

  …œuvre mettent à créer des dialogues authentiques, vivants et émouvants, il va de soi que le même degré d’attention et de soin doit être accordé à la création...

• 03.08.2020 Both the National Association of the Deaf and the National Federation of the…

  …Blind commended Netflix on adding the playback features. Since captions are slowed down (and also sped up) to keep in time with the images on-screen, it can help...

• 28.07.2020 All the mispellings of my name are so funny, I thought they deserve a thread

  First things first, I sincerely thank each and every person that tries to write it, no matter the outcome. And some etymology: Σταυρούλα is the female version of...

• 21.07.2020 If you are interested in Audiovisual Translation and Language Learning, here…

  …are my publications, some co-authored, since 2004. Hadzilacos, T., Papadakis, S. & Sokoli, S. (2004). Learner’s Version of a Professional Environment: Film Subtitling as an ICTE Tool for...

• 19.07.2020 A thread on subtitling good practices that have been misinterpreted as hard and…

  …fast rules. Seems that dubbing countries like Spain and France are obsessed with shot changes. Unfortunately, this has been endorsed by international companies, thus affecting national practices. Danish,...

• 18.07.2020 When you think about all the care and attention that has been put into crafting…

  …a show’s authentic, sparkling, emotionally impactful dialogue, it’s a no brainer that the same care and attention needs to be put into the subtitles in other languages It’s...

• 20.06.2020 Indigenous-language speakers challenged during pandemic

  (Btw, can there be an article about translation without "lost" in the title?) lostintranslation No article about translation without the ad nauseam reference to being lostintranslation. Or traduttoretraditore...

• 10.06.2020 “GoneWithTheWind is a product of its time and depicts some of the racial…

  …prejudices that have been commonplace in American society. These racist depictions were wrong then and are wrong today. It will return on the platform with an explanation &...

• 05.06.2020 Subtitling guidelines by channel 4

  "Where the same word is repeated several times in a short space, don't subtitle all the repeats; it's wearying for the viewer and can look ludicrous. For example,...

• 04.06.2020 "Three decades ago, Lee’s seminal 1989 film “Do the Right Thing” climaxed with…

  …an unarmed black man, a gentle giant, being choked to death by a racist cop, sparking a riot. Now what had struck many at the time as a...

• 28.05.2020 As a user of MachineTranslation, I'm very grateful for its advances

  gives me access to info that otherwise would be indecipherable and it sometimes enhances productivity in my work as a professional translator. Would I use it to enjoy...

• 23.05.2020 Netflix guidelines for SDH:"the reading speed for children's programs can be…

  …increased to 17 characters per second." I guess it's to accomodate sound cues & speaker IDs, but is there any proof that deaf kids are faster readers? Or...

• 18.05.2020 Netflix resumes dubbing in Italy and Spain

  It had been suspended since March due to the pandemia. thanks @MargheDore25 Message by Netflix in various languages Aggiornamento 17 maggio: Netflix ha aggiunto il doppiaggio in Outer...

• 26.04.2020 What do directors think about omission in subtitles?

  It can be seen indirectly in how they use subtitles for foreign utterances in their films. Sometimes they omit them because their meaning can be retrieved regardless. E.g....

• 19.04.2020 The overwhelming majority of children, 94 per cent, were found to have engaged…

  …with the subtitles, especially in the simpler shows when words appeared at a rate of around 81 a minute. If English-language subtitles were to be run along the...

• 18.04.2020 At the director's request, I am going against subtitling norms

  Viewers probably won't know how this decision was made. Will they go "What on earth is this in the subtitles"? 😟 Big fan of creative subtitles and director's...

• 09.04.2020 Tech people obsess about ease of use

  But Zoom’s ease was good until it wasn’t. Requiring everyone to enter a password to join a meeting, or making a teacher approve 30 students sharing their homework...

• 16.03.2020 Webinar recording on SDL Studio plugin for subtitling by @paulfilkin

  CAT tools don't need to become fully fledged subtitling software. They'd better stick to providing features useful for translators handling templates: subtitling files for translation that have already...

• 09.03.2020 New normal requires a new approach

  No schools, so here's a plan to work at home with kids: -Set up a schedule including study time, play time etc -Set up a separate "office". Door...

• 20.02.2020 Netflix download feature now remembers your language settings for…

  …audiodescrption as well! I don't know when they changed that but at last I can listen to my favorite ADed shows without an internet connection. Btw, I'm not...

• 17.02.2020 Caption boxes seem a great way of giving deaf viewers access to cinemas but…

  …don't always work: battery may die mid-movie, faulty connection, box not sitting in the armrest properly. "Even if it works perfectly, I still have to work extra hard...

• 11.02.2020 Seems that the English-speaking world is having a subtitling vs dubbing debate

  The year is 2020. The debate over subtitles, explained Interview with Chris Carey, chief revenue officer and managing director of Iyuno Media Group: subtitling vs dubbing

• 10.02.2020 "Language should matter less in this day and age, as Bong pointed out with…

  …typical succinctness in his comment about the 'one-inch high barrier of subtitles'. Only the Anglophone markets cling to this prejudice." Are they the only ones? AVTheadlines subtitlingheadlines When...

• 10.02.2020 Parasite wouldn't have won without excellent subtitles

  Congrats, @darcypaquet and team! Oscars2020 The interpreter's role in the campaign was also highlighted TranslatorVisibility More on Sharon Choi and the role of translators, interpreters and subtitlers in...

• 07.02.2020 A proposed set of placement strategies for

  IntegratedTitles Based on an analysis of existing strategies in commercial films by @drwendyfox Overview of creativesubtitling - based on a quantitative analysis of placement strategies @Belen_Translate @drwendyfox…

• 03.02.2020 Was hoping that this time Bong Joon-ho would be carrying his own…

  …placard-subtitles, but obviously he prefers his wonderful interpreter. Still, appreciated his comment that the actors' "body language and expressions are truly the universal language". It's something that experienced…...

• 03.02.2020 It would be interesting to see what kind of subtitle errors viewers point out…

  …through that Netflix feedback button. Their guess is "Missing subtitles, hard to read, not matched with sound, misspellings, or poor translations". I wonder if the list is in...

• 15.01.2020 Turmoil in the Catalan AVT sector after a call by @tv3cat for voluntary…

  …subtitle reviewers "to test online translation tools for subtitles". Professionals and associations are not happy with the development. The uproar was such that it hit the headlines subtitlingheadlines...

• 11.01.2020 Telling the story through action

  BusterKeaton was a visual story-teller and he avoided title cards (aka intertitles): "The average picture used 240 titles. The most I ever used was 56. We eliminated subtitles...

• 11.01.2020 Unlike Silicon Valley, the [film] industry has been slow to use AI for more…

  …menial tasks like script breakdowns, fearful that it will take away jobs and make humans obsolete. "AI sounds scary. But right now, it cannot make any creative decisions”...

• 06.01.2020 Subtitles are often seen as a barrier

  parasite AVTheadlines subtitlingheadlines ...but they can also be seen as a bridge: "For a hearing, Anglo-American audience, this perceived aversion to subtitles could stem from one simple truth:...

2019

• 28.12.2019 Greek viewers of TheWitcher have been discussing the subtitles quality

  The issue is the horse's name Płotka. Book translations have handled it differently: English, Spanish, Italian chose to translate it (Roach, Sardinilla), Greek to transliterate it (Πουότκα). @ASzarkowska...

• 27.12.2019 Some say that dubbing for TheWitcher was done without a (proper) English script

  ¿Alguna información alguien? AVTheadlines References to sicansios ere inevitable Checked this today, still not corrected. Spanish dubbing says "fucking doors" (puertas) instead of dwarves. thewitcher S1.E6 min38

• 24.12.2019 Herman G. Weinberg (1908–1983) was an American subtitler, film journalist. He…

  …Herman G. Weinberg (1908–1983) was an American subtitler, film journalist. He pioneered the use of English subtitles for foreign films in the early days of sound film until...

• 22.12.2019 1/3 This reminded me of the time I read a viewer's comment on the "terrible…

  …missing, out of sync" Greek subtitles for a Japanese anime. "Wait, this title rings a bell. I've worked on this!" Terrified, I checked my files. It turned out...

• 21.12.2019 Dubbing and subtitling are different processes (dif

  restrictions) resulting in different renderings of the original dialogue. That's confusing for viewers who use both of them, e.g. early school children practicing reading skills or language learners...

• 06.12.2019 Gonna be a rough day. Working on a documentary about poaching & killing animals…

  …for fun. How do you deal with sensitive content, fellow AVT translators? subtitling notlovingmyjobtoday Just to be clear, the documentary does not promote poaching. If it were, I...

• 03.12.2019 Low quality dubbing in TheReport is being heavily criticized - mainly for…

  …interpretation, accents, lip-sync issues. AVTheadlines @PrimeVideo Seems that viewers are disappointed with the dubbing in a number of high profile films and series shown on @PrimeVideoES including TheLoomingTower...

• 22.11.2019 Are you watching Netflix and don't see the subtitles in the language you want?

  It does not mean they are not there; the app shows the "relevant" ones (location, preferences etc). Two ways to check: 1. Create a profile and set it...

• 13.11.2019 How to improve subtitlingtemplates?

  1. Correct timing / improved readability: - Complete meaning in every subtitle when possible - No unnecessary one-word subs or split sentences - Respecting shot changes but not...

• 12.11.2019 L3AVT in TheKingNetflix, Ep1, 1:35''

  [In French] Where is the Dauphin? -I humbly thank you for receiving me, noble lord -[In English] Please speak English. I enjoy to speak English. It is simple...

• 11.11.2019 We are hiring English translators and subtitlers!

  Sublime is a well-established Subtitling agency based in Madrid and is creating a team for a new initiative commissioned by one of the leading VOD platforms, consisting on...

• 07.11.2019 AVT about to hit the headlines once more

  This time, it's about misrepresenting the non-binary Double Trouble, who appears as male in Polish - and apparently in other languages as well. Thanks @CatusGeekus! AVTheadlines subtitlingheadlines @CatusGeekus...

• 05.11.2019 Why is "hi" and "bye" more important than a plot-pertinent off-screen sound…

  …that cannot be recovered from visuals? Why impede proper SDH and spoil subtitles for the hearing at the same time? Why use the same subtitles for both hearing...

• 24.10.2019 A QuantumComputer uses qubits, which can be 1 and 0 at the same time, at least…

  …until they are measured. Google's QuantComp needed just over three minutes to perform a mathematical calculation that would take a supercomputer at least 10,000 years 😲 It may...

• 19.10.2019 Why oh why can't we talk about the exciting jobs we're doing in subtitling?

  This one has to do with research I've been involved in for the past four years! And stuff I've tweeted about. Oh well, maybe in a month or...

• 17.10.2019 A fellow subtitler asked me

  Are you really in favour of 13-15 cps? And I think I said I'm against cps as a hard and fast rule. May sound radical, but it's actually...

• 09.10.2019 What a joy to read subtitling guidelines that at last reflect subtitling as you…

  …know it in your language (and not as international companies dictate). Way to go Norwegian subtitlers! Looking forward to the Greek guidelines @PEM_PAT btw, I read it through...

• 03.10.2019 The film Syriana in its original version has a high number of L3AVT utterances…

  …in Arabic, Persian etc with English subtitles. But some are unsubtitled. Are English-speaking viewers disturbed by the omission? Or do they trust the film-makers that they are not...

• 28.09.2019 Just talked to someone who uses MachineTranslation to watch untranslated…

  …Netflix shows. Anybody knows other ways to do that apart from the app called LLN Language Learning with Netflix? According to this viewer, "The first few episodes are...

• 26.09.2019 To students I say: it depends. Do not simplify complexity or jargon that is…

  …plot-pertinent or needed for characterization (Sheldon is Sheldon because he speaks incomprehensible -to some- science stuff). But do not choose complex syntax or obscure terms when there is...

• 25.09.2019 Some film directors openly disagree with "easy-to-read" subtitles, which…

  …according to them, impede viewers from "appreciating all that crisp dialogue" subtitlingheadlines ("lost in translation" was already a popular title in 2004) "distributors hesitate to take the risk...

• 20.09.2019 Some subtitlers omit the "wow"s found in English templates, but not all do

  Newbies especially are too worried they'll get low scores due to "omission"😖. Netflix is doing serious damage to subtitling with those metrics. Not per se, but because of...

• 20.09.2019 This "embracement of incompleteness, imperfection, limits and limitations" is…

  …what is also known as suspension of disbelief, isn't it? Who can claim to completely and utterly understand all aspects of a film? Creators? Fans who create even...

• 12.09.2019 Italian article on AVT quality and Netflix, including subtitlingheadlines and…

  …backstage info And a similar one in English (original in French). Somewhat inaccurate, though, Netflix subtitling vendors are not all "local".

• 16.08.2019 I just got a redelivery request by the client - subtitles for the hearing

  A name, called many times before, was missing in the subtitles. An "OK" was not subtitled either. I wonder if this "reviewer" appointed by the client has got...

• 08.08.2019 1. Alguien que sabe de @DAMAUTOR o similar me puede confirmar o corregir lo…

  …siguiente? Subtitulo películas y series para empresas internacionales y nacionales. Con algunas he firmado contratos, con otras no. Me hago socio de DAMA pagando una cuota anual de...

• 22.07.2019 "There’s not only a market for it, but also why wouldn’t you create an app that…

  …can be used by everyone? Not only are we capable of it, but it’s also our responsibility. " accessibility Windows device: select Start and type “Narrator.” Narrator includes...

• 15.07.2019 Every line of dialogue is subtitled, whether in English (if characters are…

  …speaking Spanish), Spanish (if they’re speaking English), or both (if they are whooshing). L3AVT MultilingualAVFiction @trafilmproject Thanks @Untertitelforum! "In some cases, they simplified the dialogue to make the…...

• 10.07.2019 This shot-change obsession is killing me

  Reviewing some horribly timed subtitles and that comment from a @Netflix fan is stuck in my head: "Have you noticed that Netflix subtitles disappear too fast? Or am...

• 24.06.2019 A question at m4a8 was how MT and ASR deal with multilingualism and language…

  …variation. The answer was "good question". Here is an article that partly explains why language variation hinders speech recognition @trafilmproject L3AVT @pzabalbe, one of the questions about L3AVT...

• 23.06.2019 Subtitling is a vulnerable type of AVT not only because viewers compare it to…

  …the original but to other (previous) subtitle versions as well, & in some cases to the dubbed version NeonGenesisEvangelion subtitlingheadlines Lesson for AV translators: when working on a...

• 22.06.2019 NeonGenesisEvangelion Netflix redub sparks controversy among fans

  AVTheadlines dubbing As @JorgeDiazCintas pointed out at m4a8, Netflix seems to monopolize discussions and controversy on AVT choices More on the latest episode of subtitlingheadlines And, once again,...

• 11.06.2019 "If effective communication channels could be implemented among the relevant…

  …industries and practicing subtitlers, the working conditions of subtitlers might improve somewhat with time." Maybe such channels are AVT conferences as m4a8 & languagesmedia "While translation agencies are...

• 04.06.2019 A Netflix guideline many subtitlers don't get

  "Avoid going back and forth between italicized and non-italicized subtitles when the speaker is on and off screen. If the speaker is on-camera for at least part of...

• 01.06.2019 It took the subtitler 10 days to translate the Korean film Parasite

  The director always asks for “short but impactful translation.” - Non-Korean viewers were able to relate to cultural nuances, according to article via @Untertitelforum "Happy that the art...

• 21.05.2019 On subtitling quality: When will we stop measuring readability just by counting…

  …characters per second? You may spend more time re-reading a complicated short phrase than a slightly longer but clearly written one. CPS is the easiest thing to measure....

• 20.05.2019 Regarding linguistic and cultural gaps

  Lets take three languages Spanish, English & Greek and put them in pairs. EN-ES pair is linguistically closer. ES-EL, culturally closer. Guess what happens when ES is translated...

• 16.05.2019 NMT Translatotron "is based on a sequence-to-sequence network which takes…

  …source spectrograms as input and generates spectrograms of the translated content in the target language. It also makes use of two other separately trained components:... a neural vocoder...

• 06.05.2019 Do you ever report subtitling errors on Netflix?

  How do content providers deal with AVT errors reported by viewers? Are reporting processes (such as Netflix's) established? Any kind of follow-up actions taken? @ASzarkowska m4a8 We know...

• 30.04.2019 SDL's new app "Studio Subtitling" was presented yesterday by @paulfilkin

  Here is my brief list of takeaways: 1. It is free with SDL Studio 2019. 2. An editing, not an authoring tool. The user cannot edit timings nor...

• 29.04.2019 Takeaways from @paulfilkin's webinar on @sdltrados Studio Subtitling app (to be…

  …launched tonight) 1. An editing, not an authoring tool. Cannot touch timings or merge/split subtitles 2. It offers all MT TM functionalities plus video preview & subtitle format...

• 26.04.2019 Spanish TV groups’ investment in original production grows

  The combined original content investment of @Radiotelevisión Española, @ATRESMEDIA, @Mediaset España and Movistar+ has grown sharply in the past three years, reaching 40% of the TV group's combined...

• 24.04.2019 NASA launched a rocket and we have lift off the guitarist

  AI hype captions subtitles accessibility AVT

• 20.04.2019 I've been ranting about subtitling templates lately, especially for pivot…

  …translation. This does not mean I don't appreciate the hard work behind them. But workflows are far from ideal. It's hard for subtitlers to work from a language...

• 03.04.2019 Why do I always forget that Indian names are usually presented surname first?

  I end up calling everyone by the surname, it's awful. But I also get a "Hi, Sokoli" sometimes too, so I suppose it's kind of a usual mistake......

• 03.04.2019 We all know that "learning a language is far more complex than throwing up some…

  …setting options". I agree that LLN is "word nerding" and I love it as aresearch tool. But beware: Netflix has nothing to do with this app. I wonder...

• 27.03.2019 Ralph Fiennes & G.Tana discuss TheWhiteCrow, their drama about Nureyev's…

  …defection to the West. Ralph explains why so much of the film is in Russian. If SchindlersList was made now it would not feature British actors doing German...

• 26.03.2019 Looking forward to this tomorrow @omniscientech

  Attending the MESA panel, I really appreciated @JumailiAl 's emphasis on the creative part of the technology-dominated media localization process Maz asks "how to encourage the creative language...

• 22.03.2019 This is a thread on publications that study Machine Translation (mostly NMT)…

  …and subtitling. I am looking for studies that go beyond the word level and take the image into account. NMTsubtitling "The models learn to distinguish between information from...

• 13.03.2019 How weird! "LaCasaDePapel is doing something even bigger: it’s setting the bar…

  …for TV drama that can appeal not just to its culture of origin, but to everyone" Why bigger? What have American series been doing all this time?? μέσω...

• 10.03.2019 The job requires that I learn everything about pro wrestiling

  I even watched a wrestiling match last night (the agony) but did not find the terms I was looking for. Seems that all terms are in English whatever...

• 22.02.2019 Now we know that the subtitle synchronization and use of brackets for Mixteco…

  …was the director's decision. "Cuarón was heavily involved in the English-language subtitling of Roma, a job he considered painful. @ataafr what do you think? PS: It's the most...

• 20.02.2019 Romagate episode 32, now in French

  First complaint L3AVT format: "The subtitles for Mixtec dialogue appear between brackets, unlike Spanish subtitles. Τhis confers a different value on each language, it hinders readability and is...

• 18.02.2019 All of a sudden, I get dozens of choices for dubbing and subtitling at my…

  …Netflix account. I believe it's because I've accessed the platform using an app called LLN (Language Learning with Netflix) which pulls audio and subtitle strings. Heaven for the...

• 16.02.2019 Writing subtitling templates is a craft and an art

  Perfect synchronisation and linguistic accuracy are not enough. Consistency with third languages is needed too. You can't just include L3 in the template and other times not for...

• 11.02.2019 Anybody watching this with me?

  subtitling dubbing technologies European Film Forum BERLIN EuropeanFilmForum One of the speakers said that subtitling is a routine task and as a news media agency they prefer to...

• 10.02.2019 Here's the correct link

  And an article describing LLN the chrome extension with features for languagelearning. I wonder if they've got copyright clearance to use Netflix in the name. The number of...

• 10.02.2019 Anybody tried this extension for enhancing Netflix subtitles for…

  …languagelearning? I don't like the misleading selling points (as if you couldn't watch "hundreds of hours of authentic language in context" without it) and not sure if MT...

• 01.02.2019 For researchers comparing dubbed and subtitled versions of the same show and…

  …finding inconsistencies in terms etc. Pls have in mind the reality of the profession and the turnaround times. The deadlines for sending final consistency checks sometimes do not...

• 26.01.2019 Haruki Murakami sobre la vejez

  "No sé cómo es ni qué se siente porque es mi primera experiencia [se ríe]. Pero tengo curiosidad y es más fuerte que el miedo. Me gustaría ver...

• 10.01.2019 Una opiniòn más para los que las estamos coleccionando Roma subtitles | Ni…

  …siquiera Cantinflas; por Álex Grijelmo @elpais_cultura Y sobre el españolneutro. Mis alumnos alucinarán en colores con lo de ser y estar Y ya que estamos con los dialectos...

• 09.01.2019 Just discovered that Netflix Spanish series Elite is also dubbed in Latin…

  …American Spanish (españolneutro). I suppose this is to make it more palatable to LATAM audiences? (Castillian Spanish being perfectly understandable). Very good news for the dubbing industry. Listening...

2018

• 19.12.2018 Practicing for meditation, doing a listening exercise

  listen to all the sounds surrounding you and wait for the next sound and focus on that, as if you are in a dark room with a torch...

• 08.12.2018 One of my favourite tasks is working with both dubbing and subtitling of the…

  …same product. So interesting to see the different strategies at work. And unexpected findings: Subtitles can be more oral than dubs (probably due to diff. constraints). Great stuff...

• 05.12.2018 Netflix series Criminal set up to shoot in Spain concurrently in four different…

  …languages (French, German, Spanish, and English). “It's interesting to see if we can do multilingual productions in a way that hasn’t been done before" @trafilmproject AmazonStudios: "We’re incredibly...

• 05.12.2018 Reviewing a research paper on subtitling and dubbing preferences and a bit…

  …tired of subtitling= Scandinavia. I understand it is used for economy of space. But are Portugal and Greece smaller than Norway and Denmark? AVT And a 2003 research...

• 27.11.2018 Saw weird post today "Subtitler needed for Descriptive Video subs"

  Turned out they needed audiodescription. No subtitler can do that, it's actually the opposite. Subtitlers need to pick relevant acoustic-verbal info to include in the text (plus acoustic-nonverbal...

• 22.11.2018 Carnegie Mellon University

  “There is need for qualified individuals who have sound training and expertise in professional translation, localization, and... intercultural communication in a wide range of areas, in business and...

• 17.11.2018 Attention to pitfalls of Neural MachineTranslation especially when the result…

  …sounds wonderfully fluent but it actually conveys the exact opposite meaning! Look at this example and imagine the consequences: In a test from Greek into Spanish, the phrase...

• 08.11.2018 One has to love the way Netflix deals with survey results

  A survey conducted by Netflix showed a high percentage of US viewers don't want to watch content in languages other than English. "It's a super depressing result, so...

• 04.11.2018 Almost got a stroke today, no joke

  I saw a post ranting about the Greek subtitles of Ninja Batman on Netflix: either missing or out of synch. Hang on, I was involved in their revision,...

• 04.11.2018 In 2013 the blind community started asking Netflix for accessible content

  Technology was prepared in 2014 (styleguides etc). In the spring 2015 Daredevil was launched, at first without AD (a shame, as the character is blind) 2015=100 shows. Soon...

• 12.10.2018 At the closing panel of languagesmedia I shared my views on technological…

  …advances ( MT, TM, NMT) and their place in subtitling. I know many of the subtitlers in the audience didn't like what they heard. This documentary might give...

• 11.10.2018 “When you have this type of technology, there’s an ability to do second screen…

  …[synchronization], where what the consumer sees, because of the watermark and because you can detect it, you can automatically interact with the content” Such tracking and ability to...

• 30.09.2018 China’s film and TV regulator plans to increase regulation of foreign content

  The big issue: how to draw the line between foreign and domestic content (Sino-foreign film & TV). I wonder how this will affect piracy and fansubbing (via @AlexPBTEU...

• 12.09.2018 Cloud dubbing enables creatives to be more creative

  The platform behind the service does all the heavy lifting on admin and gives the talent more time to do what they do best. The technology is there...

• 31.07.2018 Anybody knows why Netflix does not use audio introduction with film…

  …audiodescription? Is it a technical issue? Is it considered unnecessary? A woman with light brown hair removes a syringe from a vial. Nearby a woman with brown skin...

• 26.07.2018 Because the novels are in Italian, the Director of My Brilliant Friend said it…

  …would have been “impossible” to do the series in English. HBO was firmly committed to maintaining the books’ Neapolitan dialect with English subtitles @trafilm “The dialect is part...

• 26.07.2018 I've been so looking forward to a subtitling process study

  Let's see what pros actually do while on the job. Thanks David Orrego Carmona, Łukasz Dutka and Agnieszka Szarkowska It seems that my expectations were too high. Conclusions...

• 24.07.2018 Subtitling speed

  When watching films in English, young, well-educated viewers proficient in English are able to follow subtitles displayed at a speed of up to 20 characters per second (cps)....

• 18.07.2018 I am trying to follow SecretCity, a mystery drama only through audiodescription

  It is really difficult and it requires a lot of concentration, especially in the beginning when you have to remember all those names with no visual cues. Dear...

• 11.07.2018 HoH demanding verbatim subtitles

  The thread is interesting in itself, especially the different uses of captions (not only for the Deaf and HoH) HoH viewers were not convinced by Netflix argument that...

• 21.03.2018 Πρόσκληση για συμμετοχή σε έρευνα

  Στο πλαίσιο έρευνας που εκπονώ με την υποψήφια διδάκτορα του Τμήματος Ξένων Γλωσσών, Μετάφρασης και Διερμηνείας του Ιονίου Πανεπιστημίου Μαρία Στασιμιώτη για τη γνωσιακή προσπάθεια που απαιτείται κατά...

• 10.03.2018 Dubbing vs subtitling. Again. But isn't it great that Netflix offers the choice?

  @YotaGeorg here goes the article you were looking for. Thankfully it's still there. 1/4 Despite people’s assertions that they prefer subtitles, however, Netflix claims it knows viewers better...

• 30.01.2018 El 18 y 19 de mayo nos visitan desde el viejo continente Guillermo Parra López…

  …Laura Santamaria, Stavroula Sokoli, Patrick Zabalbeascoa, Blanca Arias Badia, Marta Chapado, Montse Corrius, Francisco Javier Díaz-Pérez, Montse Ferrer, Aida Franch Arnau, Anjana Martínez-Tejerina, María Pérez Heredia…