Spanish TV groups’ investment in original production grows

The combined original content investment of @Radiotelevisión Española, @ATRESMEDIA, @Mediaset España and Movistar+ has grown sharply in the past three years, reaching 40% of the TV group's combined content spend. Total investment in content by the four largest broadcast groups has also grown 8% since 2015 to reach close to €1.8bn by the end of 2018.

The increased investment in original programming has seen #Spain become a hotbed for commissioning. Spain ranks fifth among international markets analysed in Ampere's Commissioning Analytics for the number of new #TV projects in development or production. Mediaset leads with 19 upcoming programmes, while Atresmedia and RTVE both have 13 upcoming shows. @Telefónica's Movistar+ has also bet large on original production with 12 TV shows and announced the launch of its original movie strategy, with three projects already in development. The country is also a key focus for @Netflix originals. Netflix has 15 original Spanish productions in the works.

In a highly competitive market, this strategic shift towards localised content is a way for domestic broadcasters and platforms to retain audience
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