Some film directors openly disagree with "easy-to-read" #subtitles, which, according to them, impede viewers from "appreciating all that crisp dialogue"
#subtitlingheadlines
("lost in translation" was already a popular title in 2004)
https://www.japantimes.co.jp/life/2004/05/09/to-be-sorted/lost-in-translation-on-japanese-screens/#.XYud61Uzb3h

"distributors hesitate to take the risk of hiring inexperienced newcomers because an awkward translation might ruin its box-office potential"
@Untertitelforum @ATA_AVDivision @ataafr