Reading the footnote on #transcreation & wondering how it differs from translation
"Transceation is translating & ‘recreating’ the original text in a new language making sure it is still appropriate in the context for which it's intended 1/2 https://ec.europa.eu/info/sites/info/files/about_the_european_commission/get_involved/documents/discovertranslation-info-sheet-skills-lind.pdf
@translatores

2/2 A transcreator must understand the desired outcome thoroughly, and be given the freedom not only to translate the original but also to make significant changes to it in the process. Used in marketing/advertising copy, localising video games or mobile apps."