Fede Chaume starts with questions about terms re creative AVT
EN
Fede Chaume starts with questions about terms re creative #AVT. Is it useful? Definitely!
#TRADAC

Inded there is a conflict in the term there. By #creativesubtitling some of us refer to non-standard and imaginative solutions, but I have been struggling with the term. Let's see if Fede solves this for us!

This quote by Romero-Fresco resonates so much with me. I recently struggled with the creative team's decision to render A Foreign Language Using Title Case In The Subtitles.

I explained that the viewers would have no clue that this is the director's decision and not a bad subtitler having forgotten some capital letters here & there. I convinced them in the end. Sorry, director, but if you want creative solutions, they have to be so throughout
And here's Fede's tentative definition of #CreativeAVT

Now that I'm looking at it, not sure I agree with the last part. Is this the way for translators vindicate or claim their visibility?
#creativesubtitling (for lack of another term)