#Netflix offers its content in over 60 languages.
#medialocalization #AVT
1/4
https://www.whats-on-netflix.com/news/does-netflix-have-too-much-foreign-content/

In 2017, the company attempted to massively outsource its translation needs to thousands of individual translators worldwide.
2/4
https://www.comparitech.com/blog/vpn-privacy/netflix-statistics-facts-figures/#47_Netflix_offers_content_in_over_60_languages

3/4
That effort lasted just one year. The company shut down its #HERMES operation due to the complexity of onboarding and managing so many translators. Instead, the company outsources the work to a few dozen translation and localization services.
https://slator.com/demand-drivers/why-netflix-shut-down-its-translation-portal-hermes/

4/4
Interesting to see the origins of the failure.
https://netflixtechblog.com/the-netflix-hermes-test-quality-subtitling-at-scale-dccea2682aef