I often hear colleagues say things like, "I'm doing more than #translation." This phrase, though well-intentioned, subtly undermines the breadth and depth of what translation entails. It reinforces the non-expert view of translation as a purely linguistic operation (see all "lost in translation" headlines and the lists of "untranslatable words").

No need to repeat here that translation is not just about converting words from one language to another. That it's a multifaceted process that requires a deep understanding of the languages involved, cultural nuances, contextual relevance, and the ability to convey the same tone, style, and intent as the original text. All that in the form required by the medium and according to the needs of the intended audience.

Take #subtitling, for instance. It involves technical aspects such as syncing subtitles with audio, managing characters per line, and ensuring reading ease. While these may seem like tasks beyond translation, they are, in fact, integral to the translation process in the context of #medialocalization.

Similarly, literary, legal, medical translation, video-game localization, each field has its own set of requirements, but they all fall under the umbrella of #translation.

By saying we're doing "more than translation", we unintentionally perpetuate the myth that translation is a simple, straightforward task, something that machines can do just fine.

It's high time we start recognizing translation for what it truly is – a diverse, challenging, and skilled profession. By doing so, we not only elevate our profession but also foster a greater understanding of its importance and complexity.

PS: I know it's important to add visuals to posts for engagement, but I refuse to bring more AI-created images into this world, so here's a view from my office window.

#morethantranslation