After the initial excitement, time to delve into a factual error in the video script.

Namely the statement that "The modern approach to #subtitling in most languages is that reading is faster than talking, and that even for fast talking, you put every word on screen. The viewer can always pause."

For starters, not all viewers can read as quickly as they can listen.

And pausing to read the subtitles?

This is not a standard approach in professional subtitling, particularly for media content intended for uninterrupted viewing, such as films or television broadcasts.

Most importantly, for visually-driven content - unlike "talking heads" videos in YouTube - the image is crucial for the viewer's full comprehension and enjoyment. Viewers need to watch not only read.

Which means that we must balance the need to

👉 convey the meaning of the dialogue

👉 make the subtitles readable at a comfortable pace for the viewers

👉 allowing them to enjoy the image.

Thank you Agnieszka Szarkowska , Diana Renker and Lindsay Bywood for pointing that out!

Why don't subtitles match dubbing?