Overuse of "like" in #LoveIsland #realityTV is disliked for another reason: viewers are more accustomed to scripted material with crafted dialogue, where "like" is used sparingly (for authenticity, like in #Friends). Hearing it onscreen is not as in IRL, expectations are differnt https://twitter.com/RobDrummond/status/1810353974920548724

PS: I disagree with much of the author's defence of the overuse of "like", but I love his response to criticism. A masterclass of breaking down each comment. Don't have time to engage, but saving it for future reference.