Dear AVT researchers, journalists, and anyone it may concern:
Our AVT world urgently needs more research on the impact of translation quality and creativity on the international success of audiovisual works.

At Language and the Media 2024, Paweł Aleksandrowicz presented a fascinating example: a Turkish series that achieved only mediocre ratings in its home country, but became a hit in Poland - thanks to the exceptionally well-written and creative Polish translation, which reportedly improved upon the original script.

This is an underexplored intersection between translation studies and media reception, that could reshape how we understand the value and authorship of translated audiovisual content.