Cultural intelligence is a trending concept in the post-AI localization world, but it's at least 25 years old. An established field of research in cross-cultural psychology and international management.

For those interested in its origins and theoretical foundations, Cultural Intelligence: Individual Interactions Across Cultures by Christopher Earley and Soon Ang 2003 is an excellent place to start.

Long before AI made cultural intelligence fashionable, translators were putting it into practice every day.
It's a pity that contributions of Translation Studies haven't received much attention in the mainstream CQ literature.

#culturalintelligence #translationstudies #localisation #marketingBS
9 July 2026